Is your website in need of a makeover? Here are a few tips to help you know where to get started:
Give yourself an SEO checkup: Don’t forget the power of keywords. Know the terms your consumers are using when they are searching for information that pertains to your expertise. Use Google Analytics and use it often.
Get responsive: From 2016 to 2017, time spent per day on mobile devices has reportedly increased by seven minutes, reaching a total three hours and 15 minutes per day.
Know your audience: Take the time to set up measurement tools ahead of time so that you can track what your audience is interested in. Are they reading your blog? Are they viewing mostly from a mobile device? Are they trying to contact you directly? Knowing the activity of your online visitors will help you provide them with the information that they are looking for.
Stick to a plan: Be prepared to show off your expertise with content that your audience will find interesting, valuable and worthy of a second visit. Content should be offered on a regular and consistent basis, especially with blogs and videos.
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