Never before has the saying “hit the road, Jack” been more important. Why? Because people are on the move and it doesn’t stop them from being online.
With apps, information and communication at their fingertips, why would people waste time by only getting online when they are on a desktop computer? The world is mobile and that means all the information you want to deliver to the masses must move along with it.
According to TechCrunch, over 50 percent of Google searches are done via mobile. Over half of the population online also use their phone to access email. Yahoo Finance reports that 65 percent of time spent online in the United States is done on a mobile device.
These statistics are just many among overwhelming data that proves businesses must be mobile to stay relevant to consumers. Google is constantly working on ways to move businesses to mobile and their latest update is a direct reflection. They have rolled out a mobile-first indexing strategy. This means that websites with responsive capabilities will rank higher in search engine results than websites that have desktop only versions.
If websites do not have a mobile responsive website, they have two options: create one or risk falling behind in the SEO department.
In its attempt to improve the overall experience of the web, Google is trying to ensure that the websites it provides to users are relevant, convenient, easy-to-navigate and will provide answers the consumers need in a timely manner.
There are many steps to take when creating a mobile version of your site, and it’s important to note that a desktop version is still a priority as well. If you need to know more information about moving to mobile, SJC Marketing has the tools you need to start, including an in-house IT specialist.