Develop a Marketing Strategy Specific to Your Audience
Consumers today are increasingly engaging on social media platforms. According to B2C, 90% of young adults use social media to keep up with their favorite brands, which means your social media marketing strategy is probably already well established yet consistently needs to be re-evaluated.
Every marketing strategy, regardless if it has a social media focus or not, is not a one-time development. Trends change, and that needs to be reflected in your marketing strategy.
Consider these tips for improving your social media marketing approach this year:
- Do Your Research
If you’re going to truly connect with your target audience, you must have compelling content to pull them in. That means you have to do your research on your target market to know exactly what content will intrigue them.
- Know Where to Post What
You can’t lump every social media channel together because they all have specific differences, in some cases specifically different audiences. For instance, Instagram is a far more appealing channel for teens and young adults – much more so than Facebook. Again, doing research will inform you on where your content should reside and which channels require more attention than others.
- Set Goals
What is it that you would like to achieve with your social media marketing? Are you trying to generate leads, get more traffic to your site or build more brand awareness? Perhaps you want to see a combination of the three? Set your goals and align them with the appropriate metrics so that you can more effectively measure your return on investment. If one part is underperforming, it will be the obvious area that you need to tweak.
- Use the Right Tools
There are a number of automation tools out there today that can help you streamline your marketing strategy efforts. For example, if you’re looking for a way to improve how you find outside content, use Feedly, a blog aggregator that will make it easier for you to share great content with your audience.
You can also use social media automation tools like Buffer, Hootsuite or MeetEdgar. Just do your research to find the best fit for you because there are a variety of them out there from which to choose.
Don’t leave anything to chance – bring in a third party to assist you with your social media outreach. At SJC Marketing, we specialize in helping clients build their social media marketing strategies, utilizing all the right tools and making it a streamlined process that provides results. Contact us today and let’s talk about how you can gain more brand awareness.