The Importance of Blogging for Your Small Business


importance of blogging

Content Marketing Techniques That Work

Getting the word out about your business is a multi-faceted process. However, a content marketing strategy is critical in attracting more traffic to your social media pages and your website. Many businesses do not understand the importance of blogging to the overall success of a content marketing strategy – are you one of those businesses?

A recent Content Marketing Institute study stated that 76 percent of B2B marketers say they are producing more content in 2016 in an effort to build up their customer base. It is also important to know that websites with a blog have 434 percent more indexed pages than those without blogs, which means you have a much better chance of being found in search if you blog as an industry expert on a regular basis.

If you’re focusing on gaining more inbound links, did you know that companies with a blog have 97 percent more inbound links compared to companies that don’t blog? A small business blog works on consumer behavior too, as 61 percent of consumers say they have made a purchase based on the information they gleaned from a blog. It’s certainly catching fire with marketers, as 37 percent say that the importance of blogging is unmatched by any other content marketing technique.

­­Small business owners who blog do so because they’re interested in market research, search engine optimization, customer engagement, ability to relay information about promotions, and because blogging allows them to establish what their brand is about.

Most small business owners also know it’s important to develop their websites so that it is easy to navigate, especially in its mobile form. If nobody is visiting your website, you need to develop your search engine optimization (SEO) techniques, which goes hand in hand with writing consistent blog posts. When you are producing quality content with the right keywords and quality links, Google will rank your site higher. This drives more traffic to your site and can improve the number of leads you generate from your site.

As a small business owner, you may not feel you have the time or skills necessary to develop a quality blog for your business. At SJC Marketing, we know the importance of blogging and we work with the content marketing techniques that can improve your business. Contact us today and let’s discuss strategies that will help you reach your goals.

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