Internet Marketing Strategies for Capturing the Loyalty of Your Target Audience
When you are new to social media marketing, it is easy to look at your growing number of followers on Facebook and Twitter and think that you’re covering your social media marketing objectives. However, are you reaching your target audience and capturing their loyalty? Your Internet marketing strategies may be increasing the number of people seeing your posts, but you need to be sure that they are ultimately resulting in growth and sales for your company.
First, identify your target audience. Think about the profile of the person most likely to value your brand. In order to identify your target audience, you need to consider a variety of factors, including age, gender, education level, income, profession, interests and age. You may also need to consider their location and personality, among other traits.
If you create high-end athletic apparel, and you are interested in reaching athletic females in their mid-20s pursuing graduate degrees, then you want to be sure that your marketing initiatives are designed to reach that target audience. It must be appropriate content that they relate to and value.
Identify your channels. You can design an Internet marketing strategy that hits all social media channels, but you’re better off creating a plan where you focus on your most effective social media sites. Facebook, for instance, is great for connecting on a personal level, posting videos and images and featuring online contests to engage with your target audience. Facebook is a good fit for business-to-consumer marketing.
However, if you are designing a strategy for your business-to-business marketing plan, you’ll want to spend more time on LinkedIn, a professional business and career network for promoting your content.
If your brand is heavily visual, you may want to invest some energy into your presence on Instagram. It’s a mobile picture network where you can create your brand story with pictures in order to connect with your target audience.
Keep an eye on our SJC newsletter to learn more about social media channels. We regularly post valuable information about how to reach your target audience with the most effective Internet marketing strategies.
How can you begin a solid social media strategy to reach your target audience? Use a simple three-step strategy for social media success:
- Listen: Take the opportunity to see how your target audience engages on social media. Track comments, reviews and social media behaviors, as well as email subscriptions. You want to gather a lot of information about your target audience.
- Test: You can use a variety of content and see what boosts engagement. Experiment with video, text and images to see what grabs the attention of your audience.
- Measure: You’ll need numbers on what’s working. There are analytics on social media that tell you which techniques give you the best results. You’ll find out what’s working, and what’s not.
Using this simple three-step strategy for your social media plan will help you identify the actions that most often lead to increased activity on your web site. Correctly identifying your target audience and then using a nuanced social media plan will bring customer loyalty and ongoing growth to your business.