Tap Into the Power of Your Social Media Marketing Strategy to Connect With Target Audiences
Emotions are the electricity that fuels what people are sharing, tweeting and following on social media. How can you tap into those reactions? The answer lies in our ability to integrate emotional branding into our messages.
Millions of people have watched the touching homecoming videos of soldiers surprising their loved ones and shared adorable babies giggling over and over. There’s a reason those videos are so popular.
Consider these four benefits of emotional branding that will ensure your social media marketing is memorable to your audience:
- When you make a connection with a consumer, they feel as if they are identifying with your brand. That identity will quickly convert into brand advocacy because they will share your content with others as a way to express themselves.
- Emotional bonding forms friendships. Just as friends share their experiences, a business can also create such a bond with their audience. Friendships, as with brand loyalty, are built over time, so consistency is also a very important aspect of a business’ emotional branding strategy.
- Your business will seem more human to consumers. Your consumers want to feel as if they are interacting with other people, not a logo. When your business is expressing emotions that are also felt among your target audience, they will recognize that voice. You have the opportunity to speak with your consumers instead of pushing messages at them.
- Emotions are a subconscious reaction. Most of the time, people are not even aware that they are reacting emotionally to something, because it happens automatically. This means messaging can have an effect even when your consumers aren’t meaning for it to. It will make them stop and think, lingering on your material and giving you enough time to make an impression.
At SJC Marketing, our marketing professionals work hard to ensure our strategies are tailored to speak directly to the unique audiences of our clients. Contact us today to find out more.