In the 10 years I have been studying and working in the media world, there has been a huge increase in technology as it pertains to how we communicate with each other. In college, I was just discovering text messages. Now, texting is not only a preferred style of communication, it is regarded as one of the most effective forms.
When I sit down with clients to talk about their brand strategies, one of my favorite topics to cover is how we are going to work together to get their story out to their target audience. We cover the who, what, when and why, too, but the how is where the real strategies come into play. There are many ways to communicate your brand story, here are just a few:
Website – Think of your website as the root of your brand strategy. It is the foundation of the messages you are sending out. Use the same tone while writing your website content as you use in your blogs and social media to make a cohesive message that your target audience will recognize.
Social Media – This is an effective “how” to use in sharing your message with your consumers. This is where research comes in handy. Find out where your ideal demographic is most active on social media. Speak to them directly and not only will you get your message out, you will also interact, receive feedback and engage in real time with the people who mean the most.
Public Relations – I think this is often an overlooked form of communication, and that may be caused by our preference for technology. However, face-to-face networking is still an effective way of carrying out your brand strategy. Use your local service groups and Chamber of Commerce to network with other business owners and potential consumers.
When you have collected all of the who, what, when, why and how of your brand strategy, the opportunities to effectively reach your target audience are endless. At Susan J. Campbell Copywriting Solutions, we take the time to create powerful messages. Contact us today to find out more.