Engage Your Target Market by Integrating Images Into Your Digital Marketing

target market

3 Tools to Enhance Your Digital Marketing Content

Creating content that adds value to members of your target market goes a long way in engaging your audience. Did you know that with a few images imbedded throughout your content, you’ll reach even more potential leads? Adding images to your digital marketing materials can increase your engagement by 650 times that of regular text posts, so it may be time to put some new tools in your arsenal for effective content marketing.

There are a lot of applications out there for creating your own images to add into content, but they’re not all equally easy to use or budget-friendly. In order to help you get up and running with images as quickly as possible, here are three that are great for starting out with content images:

PicMonkey: This is a favorite among image novices because it is so affordable. At only $3.99 annually and an additional $5.99 each month, you can try it for a year without a big commitment. It’s a great tool for touch-ups to a phone image or if you want to airbrush something to hide a few imperfections. It works well for digital marketing efforts, or if you are creating a large poster and want to soften some rough edges. It also works well for creating a Facebook cover photo or other image that your audience will view often.

Canva: Canva is an ideal choice when you want to touch up images because it’s user-friendly and has a lot of options that are free. There’s a paid version called Canva for Work that only runs $12.95 each month, for those that want to make images often or that prefer a streamlined process for a tight schedule. With ready-made backgrounds and stock images that you can add text to, this app will save you a lot of time sifting through public image galleries.

Pixlr: This application offers a lot of what you love about Photoshop, but without the overwhelming array of options often unnecessary for the average user. The cost of Pixlr is only $1.99 per month or $14.99 for an entire year, so it fits even a small business budget. If you have time and an eye for graphics, Pixlr will provide everything you need to create great images for your target market.

If you’d like some ideas for getting started using images effectively in digital marketing, talk with our team at SJC Marketing. With an in-house graphic design team, we offer guidance and insight to companies wanting to do their own images, or we can create unique images to give your content a new look. Make an appointment to talk with us more.

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