Make Sure Visitors Know What Your Business Website Is All About
Creating a great website design includes a lot of considerations, but one that many companies don’t give enough attention to is the About Us page. On this page, you have the opportunity to tell your brand story and share with your audience exactly who you are and what makes you special.
Your business website is where customers will gather a lot of information about you before they ever contact you, so make sure you’re taking advantage of this initial connection. There are many common mistakes when it comes to website design, and a few in particular related to About pages:
You’re too caught up in past accomplishments: Of course, your About Us page is supposed to be about your company, but many business owners make the mistake of approaching this with too much focus only on their own accomplishments. Consider the following questions:
- How did your business get started?
- Where did you get the idea to start your company?
- What are the stories of your founders?
A good governing principle for what to include in your page is to consider whether it is information that can help your customers understand you and your brand more.
You’re not hospitable: Don’t forget to include the invitation to look around your website, and tell your visitors what they can expect to find. Tell them about the products, resources and content they may want to check out and make them feel at home.
Your page is boring: Don’t make the mistake of creating an About Us page that’s all big blocks of text. You will lose your audience if you don’t stick to short, interesting paragraphs and include some images. Consider posting some pictures of staff members or important moments in your company’s history as a way to engage your audience.
You’re the only voice: Your About Us page is a great place to include some testimonials, even if they’re just a sentence or two about your company. Website design should always be centered on your brand’s voice, but don’t be afraid to include words from customers that also reflect your brand message. If they’re telling what’s special about you, share it.
Your business website needs to pull its weight as the headquarters for your marketing plan, and part of good website design is an About Us page that engages your visitors. Talk with SJC Marketing about how to maximize the effectiveness of your website to create measurable growth for your company.