Content Marketing in the New Year


content marketing

Trends That Could Impact Your Strategic Marketing Plan for 2017

Have you thought about how your content marketing plans will look in the new year? One of the things you need to look at as you strategize for 2017 is the trends that could heavily impact consumer behavior. As you lay out your strategic marketing plan, consider some of the following items:

Mobile

This is an important place to begin as millions of consumers are on their mobile devices every day. If your site isn’t customized for mobile, you’re missing many opportunities to improve your marketing strategy. Take the time right now to audit your mobile experience and make changes as necessary.

Know the Flow

Social media continues to be critical to marketing. Do you know which channels your target audience spends most of their time on? A platform that continues to grow is Facebook. Many companies are pushing their brand on Facebook’s “instant articles,” which is an excellent space for content marketing. Even B2B strategies are seeing an uptick on Facebook, which is why this medium deserves careful consideration in your strategic marketing plan in 2017.

Video is Hot

If you’ve tabbed video as a trend as hot as mobile, you’re moving in the right direction. Some experts say that in 2017, nearly 70 percent of all consumer Internet traffic will be video related. Roughly 50 percent of marketers are using video currently in their content marketing strategies, and that number is expected to rise.

Get Personal

When you put your content marketing out there, you know you’re going up against a number of competitors. Making your content more personalized is a way to keep up with and perhaps surpass your competition. This strategy begins with gathering data that allows you to truly know your target audience, what they want and how they want it. When you create personalized offers, you improve your loyalty rates, your return business and your profits.

Do you need assistance with your content marketing plan for 2017? SJC Marketing is here to assist you. We have a talented team to help you improve your mobile experience, create personalized plans, become more engaged in social media and create stunning visuals to attract more attention to your brand. Contact us today and let’s start mapping out your strategy for 2017.