Marketing Musings

Three Reasons Why Video Testimonials Should be Part of Your Marketing Mix

Customer testimonials are one of the most powerful forms of advertisement available.  And when testimonials are presented in video format for others to see and hear with their own eyes and ears, they are even more convincing at getting your message across. There are many reasons why the use of video testimonials makes good business […]

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To See and Hear

When you click on a website, if you see a lot of text, what’s your first reaction? It probably isn’t to read all the words on the screen. In fact you may even navigate away from the site because it’s just too word heavy. What if there was a video you could watch? Would you […]

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Repurpose Your Content: Five Easy Ways that Don’t Require Moving Furniture

The rise of visual-heavy platforms like Pinterest has brought new life to the concept of “repurposing,” with millions of subscribers frantically redecorating, reusing, and shifting around their home environments.  Taking this concept even further, you can achieve great value for your content creation strategies by reusing your material across multiple arenas. Not only does repurposing […]

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Why You Need Marketing Help: It’s Helpful. And You Want More Customers.

Help Wanted:  Must be creative, savvy, affordable. Must have an intuitive sense of what works to generate leads and manage a lot of work in a little time. Must totally love seeing my brand grow. Sound like a fit? It may be time to consider looking for marketing help for your organization. The marketing scene […]

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Video Marketing – Have You Taken the Leap?

The buzz throughout the online marketing world is the importance in video marketing and what this tool can do for your brand and your business. If you’ve jumped on board, you’ve discovered the viral effects this type of marketing can have for your business. If not, it may be time to take a closer look. […]

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Video Marketing: Lights, Camera and Serious Content Marketing Action

Many organizations see video marketing as a “maybe later” or a second-cousin enhancement to their content marketing written pieces and website elements – but video marketing is quickly gaining ground as a top way to attract targeted audiences and boost site traffic and response. The rise of video marketing has no doubt been linked to […]

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