Marketing Musings

Repurpose Your Content: Five Easy Ways that Don’t Require Moving Furniture

The rise of visual-heavy platforms like Pinterest has brought new life to the concept of “repurposing,” with millions of subscribers frantically redecorating, reusing, and shifting around their home environments.  Taking this concept even further, you can achieve great value for your content creation strategies by reusing your material across multiple arenas. Not only does repurposing […]

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Happy Independence Day

The Susan J. Campbell Copywriting Solutions team would like to wish you a safe and happy 4th of July! “You have to love a nation that celebrates its independence every July 4, not with a parade of guns, tanks, and soldiers who file by the White House in a show of strength and muscle, but […]

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Monday Morning Coffee with CAP St. Joseph

Social media has long been a powerful tool in the marketing strategy – when you consider long in terms of technology. While five years ago most of us really didn’t have any idea what Facebook was and Pinterest didn’t even exist, the race to promote your business more effectively than the competition is heating up. […]

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I’m Retail – Do I Need a Blog?

To blog or not to blog – that is the question. Blogging is not just for certain types of businesses. Blogging can provide benefits for most any business, and it’s a great way to learn more about your customer and what they have to say about your brand and products. The posting of regular blogs […]

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Giving Back – Why It Matters

There once was a couple whose approach to parenting was so skewed from the norm that they locked their children in the basement while they left town. Another couple struggled with a drug addiction so engrained in their psyche, they forgot they had children to feed and clothe. Another family neglected to protect their daughter […]

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Employer of Excellence: Susan J. Campbell Copywriting Solutions

Susan J. Campbell Copywriting Solutions is proud and honored to be named 2012 “Employer of Excellence” at the YWCA Women of Excellence luncheon. Thank you to every nominee, every nominator, and everyone in attendance, for making this community a wonderful place to grow a dream while balancing work, family and service. We are constantly inspired […]

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Putting the Right Team in Place

What do you call a group of individuals who are described as communicators and collaborators? Women! When you throw that into the mix of marketing you have a group that can craft your message how you like and get it to the right audience. According to a study featured in a recent article, “women are […]

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