Marketing Musings

Monday Morning Coffee with Specialty Industries of St. Joseph

You could say Specialty Industries of St. Joseph, Inc., “has it all together” (the pun is fully intended). Like many area businesses, there’s more than one story to tell about this outstanding local company and the hands that work there. Specialty Industries provides shrink wrapping, contract packaging, product component assembly, sleeving, sealing, bagging and banding […]

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Monday Morning Coffee with Hillcrest Traditional Housing

The numbers about Hillcrest Traditional Housing may surprise you, so hold on to your coffee. The average age of a homeless person in the state of Missouri is 7 years old. During the 30 years that Hillcrest has been operating, it has produced a 95 percent success rate among families who complete the intensive 90-day […]

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Monday Morning Coffee with Wabash Junction

Wabash Junction: Local Farmers, Trained Chefs, Quirky Name What’s in a name? A great deal, especially if you’re a couple of savvy culinary-trained chefs who are serving local food in a small town with lots of history. There’s even more in a name if you’re someone who wants to know not just where your food […]

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Monday Morning Coffee with UCP and the Heart of America Chili Challenge

Some Like it Hot: UCP Chili Challenge is Recipe for Success If it’s not broken, don’t fix it. This simple phrase could describe the outstanding (if not legendary) success of the annual UCP of Northwest Missouri Heart of America Chili Challenge. In 2013, the event raised $150,000 to support the mission and work of the […]

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Monday Morning Coffee with The Pony Express National Museum

The Stuff of Legends:  Pony Express Museum Uses Storytelling as Top Tool In a rapid-fire world of instant communication, the legendary start of the U.S. mail system – The Pony Express – seems to capture more tales of drama and excitement than ever. No place in the Midwest seems to capture this attention of both […]

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Monday Morning Coffee with The Grace House

It All Started with One Broken Down Car Sometimes the greatest change occurs when we don’t stop to over analyze; when we act because there’s a need, and we can do something about that need. An inspirational example from St. Joseph, Mo., is The Grace House – whose motto is “you can have it for […]

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Monday Morning Coffee with Northwest Missouri Enterprise Facilitation

Have You Heard This Story about Six Small Counties with Big Business Ideas? Introducing Northwest Missouri Enterprise Facilitation Like a great story that just keeps unfolding, the numbers toward business growth are impressive: To date, more than 495 entrepreneurs have been assisted with business facilitation, touching six northwest Missouri counties. Nearly 1,500 personal introductions to the initiative […]

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Monday Morning Coffee with Chase Candy Co.

Yes, the Mini-Moment: Iconic 135-Year Old Candy Company Surprised by Facebook Success Engaging customers today is all about the mini-moment. A special combination of cherries, chocolate and crushed peanuts – steeped in nostalgia – doesn’t hurt either. The Chase Candy Co., founded more than 135 years ago in historic St. Joseph, Mo., has roots in […]

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Monday Morning Coffee with Offsite Image Management: Technology No One Else is Doing, in Places They Aren’t Going…

Planning on traveling in some off-the-beaten-path areas of Missouri, Kansas or even rural Texas? The team at Offsite Image Management likely knows the best place for coffee on most two-lane highways across these regions. Although they may serve primarily a rural and mid-sized client base, there’s nothing slow or “off the map” about the technology […]

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Limitless Possibilities

At SJC, we believe that your story is unique, and that your voice should be heard. We will work with you in a collaborative partnership to develop a strategy that supports your message and communicates your mission to your target audience. We will help you define the best way to tell your story, identify who […]

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