Marketing Musings

social media strategy
Social Media Strategies for a Message That is Consistent

How to Keep a Uniform Brand Message Across Every Channel If you’ve been prioritizing social media strategies, then you know that there’s a lot to keep a marketing team hopping. There are a number of different platforms, and trends are constantly changing. How can you develop a brand message that’s easily tailored to each of […]

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Is it Time to Update Your Social Media Strategy?

5 Guiding Principles to Revise Your Strategic Marketing Plan When it comes to digital elements of your strategic marketing plan, it’s never a good idea to get comfortable. For example, it used to be progressive just to have a website, but now that’s not even the bare minimum. In the same way, your social media […]

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Consistent Social Media Activity Safeguards Your Brand’s Image

Our digital world demands that you not only consider your brand’s image within your physical community, but also within your digital community. Just as consistent interaction plays a crucial role in developing relationships offline, it is also a key player when nurturing online relationships. Consistently posting quality content is much like a friendly nod or […]

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social media strategy
Building a Solid Social Media Strategy to Build Brand Awareness

Creating a Marketing Plan Where Social Media Plays a Large Role Many business owners have embraced a strong social media strategy because it’s a valuable way to reach out to current and prospective customers. It is also a cost effective tool for creating brand awareness and pulling in new business. Why gravitate toward social media? […]

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social media marketing strategy
New Updates for Your Social Media Marketing Strategy

Refined Pinterest Marketing for Better Tracking of Repins You’ve seen the descriptions on Pinterest that are clearly an inside joke between users   dozens of repins ago. It might be something like, “Remember this? @jsmith” and it means nothing to you, so you keep scrolling. The other description problem that plagues Pinterest marketing is the over-abundance […]

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The Magic of Social Media for Startups

New Brands Can Build a Strong Foundation for Online Success by Paying Attention to Social Media Trends What do startups need for a successful social media launch? For your new brand or business, creating a buzz can start before you open the doors. Social media trends provide the traffic brands need to launch a new […]

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How to Use LinkedIn for Business in Your Social Media Strategies

Target Deeper Relationships With LinkedIn for Business On the list of tactics driving traffic to your website, social media is number two, behind search engines. Out of all social media platforms, LinkedIn and Twitter are in a race to become the best websites salespeople use to drive leads. So if LinkedIn isn’t a focus of […]

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Message Creation: Are You Reaching Your Target Audience?

Tips for Engaging Social Media Strategies When thinking of message creation for your social media platforms, think about the culture and “voice” of your organization. Are you witty? Are you hip? Are you edgy? Most importantly, how are your social media strategies engaging your consumers? PR News gives us rules for engaging message creation, here […]

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Social Media Strategies Gone Wrong

5 Reasons Social Media Strategies Sometimes Just Don’t Work Let’s move past the obvious fact that social media strategies are tools your business uses to build an audience base and give them information about your product or services. Let’s move past the fact that it’s not going away and can’t be overlooked within your overall […]

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If Your Social Media Strategies Were Datable, Would You Make the Connection?

3 Characteristics of Effective Social Media Strategies Social media works like a charm if used correctly. Just like online dating sites, social media platforms tap into exactly what people are looking for. For businesses, if you have the right social media strategies in place as a part of your overall marketing plan, you are on […]

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