Marketing Musings

Making the Most of Your Twitter Skills

What is it about that little blue bird that has everyone so chirpy? Like it or not, Twitter has become a powerful communication tool that marketers cannot afford to ignore. To fully leverage this platform, however, requires some planning and attention to detail. The following steps will help you get started. Get your information into […]

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Video Marketing – Have You Taken the Leap?

The buzz throughout the online marketing world is the importance in video marketing and what this tool can do for your brand and your business. If you’ve jumped on board, you’ve discovered the viral effects this type of marketing can have for your business. If not, it may be time to take a closer look. […]

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Can Twitter Tweak Your Profits

Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make sure you capture your audience and build a rapport with them through a consistent and […]

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Creating a Better Downtown

There have been many groups over the years that have tried to wake up the sleepy downtown of St.Joseph, MO, but with little to no success. There are many questions that come to mind when the topic of revitalizing our downtown comes up: What makes the Better Block St. Joe group different from the others? What makes […]

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Four Social Media Sites to Use to Drive Traffic

Updated February 16, 2021 The digital world has changed significantly over the past few years, but has your company kept up with the times? Using social media profiles like Facebook, Instagram, LinkedIn and Pinterest, to name a few, all play an important part in the evolution of ideas and the exchange of information; but have […]

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Social Media Success Stories – Why Your Competitors are Getting Noticed

Like it or not, social media is the way of the future for this generation of couch potato customers.  We conduct polls on Facebook to help us decide which cell phone to purchase – iPhone or Droid?  We visit a new restaurant because our friend tweeted that the BBQ joint downtown has excellent ribs.  And, […]

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Great Content Marketing: Why Does Some Material Rise to the Top?

What’s the hardest thing about content marketing? Survey says:  creating content that truly gets customers or leads interested. Second place:  creating the right volume of new content to make your strategy effective. Everything your business writes – from your website text to your social media posts to your printed pieces – is your content. Today, […]

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Word of Mouth Power Reigns. Boost Yours with Facebook Strategies.

  Few marketing strategies are as powerful or as elusive as word of mouth. It’s an ancient strategy that still carries intense importance today toward building brand power, but where does word of mouth fit into modern social media tools? If your business is using Facebook to create an active conversation with your audience, you’re […]

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Social Media Marketing Mistakes: 3 Pitfalls to Avoid

It’s Friday the 13th – are you ready for things to start going wrong? What about your social media marketing efforts? If you don’t have a clear strategy in place, it’s possible that you have already made a social media marketing mistake or two. I know I have, which is why I set out to […]

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