Marketing Musings

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Can Facebook Marketing Help You Generate Leads? (Hint, The Answer Is Yes!)

Most people fall into one of three Facebook categories: abstainers, avid participants and “I hate Facebook but I just can’t quit!” If you’re a member of that last category, you’re not alone. There’s a lot to be gained from social media, even if you feel like the cat memes stopped being funny a long time […]

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Utilizing Facebook ads offers an excellent return on investment.
Are You Ready to Make Some Changes to Your Facebook Ads?

Transform Your Facebook Ads and Boost Your ROI How much does Facebook play into your marketing strategy? If you’re like most businesses today, regardless of the industry, Facebook marketing is assisting you in reaching your business goals. Investing in Facebook ads has been part of that overall strategy because the return on investment is often […]

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Optimize for brand awareness on Facebook marketing to help target an audience that will remember you.
How Can You Build Brand Awareness With Facebook Marketing?

The Value of Investing in a Brand Awareness Campaign ­Investing in a brand awareness campaign takes a long-term view of Facebook marketing, with the benefit of short-term results. It gets your products, services and messaging out in front of people repeatedly. Through Facebook’s complex algorithms, your ad will be placed in front of the people […]

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3 Simple Steps to Creating a Facebook Video That Stands Out

Video Marketing Requires a Clean, Simple Message It’s no secret that the popularity of Facebook videos has exploded over the last year. Audiences like the ease with which they can access concepts through a combination of visual, audio and text all in a short video. For marketers, video can be intimidating. From a fear of […]

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Your marketing strategy can improve with better Facebook video usage.
Are You Utilizing Facebook Video?

Give Your Marketing Strategy a Video Boost With These Tips The predictions have come true — video really is a huge part of the Facebook platform today. The Facebook Live feature weighs heavily in the marketing strategy for many businesses. How is your organization using Facebook video features? Going Live With more than 100 million […]

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Facebook marketing
Do You Need to Update Your Facebook Marketing Strategy?

Boost Brand Engagement With Improved Outreach If it’s been a while since you redefined your Facebook marketing strategy, it’s time to re-evaluate your approach to this leading social media channel. At the beginning of this year, Facebook announced it was changing its algorithm. This change led to a drop in organic reach. Organic reach has […]

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Facebook marketing strategy
How to Improve Your Facebook Marketing Strategy

Boost Brand Engagement With Improved Outreach If it’s been a while since you redefined your Facebook marketing strategy, it’s time to re-evaluate your approach to this leading social media channel. At the beginning of this year, Facebook announced it was changing its algorithm. This change led to a drop in organic reach. Organic reach has […]

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Facebook marketing
Utilizing the Latest Facebook Marketing Tools

Video Should Be a Cornerstone of Your Social Media Strategy Facebook video has taken off, and if you’re looking for a way to jump in on the action, the time has never been better. Among the latest Facebook marketing tools is the 24-hour live video stream, giving you the ability to engage with your customers […]

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Facebook marketing strategy
Is Your Facebook Marketing Strategy Effective?

Measure Your Facebook Ads Against Benchmarks No matter what you’re investing your marketing dollars in, you need to know whether it’s working. Your Facebook marketing strategy is no different. Once you’ve begun purchasing Facebook ads, you will want to begin measuring whether it’s aiding in lead generation and, ultimately, conversions. A study conducted by WordStream […]

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Facebook marketing
Facebook Marketing: Creating Effective Groups

An Active, Engaged Group Can Be a Fun Part of Your Marketing Strategy If you’re part of a few Facebook groups, you probably know exactly what you like in a group and what leaves you rolling your eyes every time there’s a new notification. Your Facebook marketing efforts can get a sizable push from the […]

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