Marketing Musings

Now That You Have Them, What Will You Do to Engage Your Audience?

Remember catching a firefly on a summer night as a child, or maybe catching a brilliant jar full? In some ways, it’s a little bit like engaging your audience with content marketing tools. The question is the same:  now that you have a healthy batch of devoted, interested fans, friends and re-Tweeters, what will you […]

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The Importance of Relevant Content in Search Engine Optimization

Search Engine Optimization (SEO) is not about just throwing a bunch of unrelated key words together in the hopes of getting noticed. In fact, if that’s your strategy, you’re likely to get flagged as SPAM and go straight to the bottom of search engine queries. SEO is all about being at the right place at […]

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Building a Better Content Marketing Strategy

The content revolution has taken hold of the online world and if you’re not on board, you may be missing out on key opportunities to drive traffic to your website, convert lookers to opportunities; opportunities to leads; and leads to closed sales. It all starts with great content and a strong content marketing strategy. In […]

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3 Tips to Successful SEO

SEO – you know you’ve heard and seen the acronym countless times, but what does it mean to your online experience? Should you care? If you want to be found by your target audience searching online, SEO, or search engine optimization is an important tool. To conduct your SEO writing for anything you put online, […]

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Tips to Include Case Study Copywriting in Your Content Marketing

How much of your copywriting budget do you set aside for writing and promoting the case study? Have you recognized the value in developing and marketing this content? If you have happy customers, you have an opportunity to turn that experience into a case study and promote it through your online channels. Our copywriting and […]

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Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?

Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue helicopter.  With content marketing, you have to get moving to get found. The solution is […]

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Video Marketing: Lights, Camera and Serious Content Marketing Action

Many organizations see video marketing as a “maybe later” or a second-cousin enhancement to their content marketing written pieces and website elements – but video marketing is quickly gaining ground as a top way to attract targeted audiences and boost site traffic and response. The rise of video marketing has no doubt been linked to […]

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Is Your Content Worth Reading?

No matter how much time you spend searching for the perfect tools for your website, your content has to be “shareworthy” before any of it matters. Content marketing providers can help you ensure that your blogs are worthy of reading before you take the time to search for the share buttons, tracking tools and more. […]

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Great Content Marketing: Why Does Some Material Rise to the Top?

What’s the hardest thing about content marketing? Survey says:  creating content that truly gets customers or leads interested. Second place:  creating the right volume of new content to make your strategy effective. Everything your business writes – from your website text to your social media posts to your printed pieces – is your content. Today, […]

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Word of Mouth Power Reigns. Boost Yours with Facebook Strategies.

  Few marketing strategies are as powerful or as elusive as word of mouth. It’s an ancient strategy that still carries intense importance today toward building brand power, but where does word of mouth fit into modern social media tools? If your business is using Facebook to create an active conversation with your audience, you’re […]

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