Marketing Musings

content ideas
7 Content Ideas for Grabbing Your Audience’s Attention, Fast

Content Ideas Should Not Only be Interesting and Informative, But Compelling: Here’s How Writing informative content designed to build your reputation as a trusted leader in your industry isn’t enough, though it is important. Your content also has to grab the attention of your audience, and it must communicate relevant information quickly. Here are seven […]

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content ideas
Feeling a Little Dry on New Content Ideas?

When blogging on a regular basis, it can often feel like a challenge to come up with new content ideas. How do you compete with the Seth Godins and Perez Hiltons of the blogging world? It’s like you either have to be a wise godfather of the interwebs or the most hilarious thing since this […]

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content idea
7 Content Ideas That Will Reignite Customer Engagement

Creating a Crazy Good Marketing Plan Have you found it yet? That content idea that will resonate with consumers and motivate action can seem elusive when you also have to balance upcoming business decisions, enhancing customer service and brainstorming growth tactics at the same time. To make your marketing plan a little easier to create, […]

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new content ideas in branding strategies
Looking Forward to a New Year and New Content Ideas

Four Types of Messages You May Have Overlooked in Your Branding Strategies Time for something new? If you feel your content ideas have been generated and you’ve come to the end of creativity, think again. As the New Year approaches, now’s the time to consider some innovative ways to explore new content ideas for your […]

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Trending Thursday: Your Best Content Ideas May Be Right In Front of You

Are your content ideas feeling a little too familiar? Does it seem like you’ve been down every road before? Keeping your content engaging, effective and interesting likely started out as an exciting part of your brand efforts. As time passes, you may find your organization struggles with relevant, valuable and fresh content because you feel […]

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Creating Content: Content is Key

Tips for Creating Content That Engages Your Audience We’ve all heard the classic break-up line, “It’s not you, it’s me.” When it comes to marketing content, it’s not about YOU, or your company, it’s about “them”, – your customer. Many tend to think that creating content is all about what they know and what fills […]

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Content Creation Tips That Improve Brand Visibility

What are you doing for content creation? When it comes to getting value out of your content marketing endeavors, how do you know if people are paying attention? Gaining insights into how your content creation strategies are reaching out to the public in a way that benefits your organization is important. Consider these steps to […]

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Monday Morning Coffee with Specialty Industries of St. Joseph

You could say Specialty Industries of St. Joseph, Inc., “has it all together” (the pun is fully intended). Like many area businesses, there’s more than one story to tell about this outstanding local company and the hands that work there. Specialty Industries provides shrink wrapping, contract packaging, product component assembly, sleeving, sealing, bagging and banding […]

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Content Creation: Is it All in the Name?

Whether you’re scrolling through Facebook, reading tweets on Twitter, perusing the latest update on your favorite blog, or enjoying a delightful book on a Saturday morning, you are consuming content. We here at SJC are all about content creation. However, according to Scott MacFarland, it might be time for a re-brand of that phrase. Could […]

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