Marketing Musings

Small Business Case Studies – an Educational Way to Promote your Brand

In the quest to refine the future of your brand, sometimes it’s helpful to look back at the past – the past of others, that is. The process of examining small business case studies allows us to review what went right or wrong without having to take the risk ourselves. And because they’re usually written […]

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Success Stories – Why They Matter

When was the last time you asked a customer to rate their level of satisfaction with your service? If they came back with a great response, did you then ask if you could capture their experience in a success story? If not, you’re missing a great opportunity. Prospective clients want to know just how well […]

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