How Hashtags Can Add Value to Your Business
If you’re not familiar with the #Hashtag skit on The Tonight Show with Jimmy Fallon and Justin Timberlake, do yourself a flavor and watch it. When you’re done wiping your tears away from laughing ‘til you cry, you may want to brainstorm if there’s actually some genius behind hashtags.
As some of you may know, the hashtag was invented by Chris Messina, an early user of Twitter. Although his idea was initially turned down, Twitter finally came around to the brilliance in 2007. #smartmove
It’s taken people a while to understand the appropriate use of hashtags, and some may argue, there isn’t only one way anymore. The thing once turned down by a multi-billion dollar company is now making said company billions more.
Okay, so you’re not generating billions, millions or even hundreds of thousands of dollars. Can hashtags still make you money? Absolutely! For some, it may take some time for you to see actual ROI, but it starts out with awareness, then brand followers and eventually revenue.
Perhaps hashtags are literally bringing in money because you’re like CafePress, a custom t-shirt and apparel company offering over 189,000 items featuring a hashtag – and their most popular item happens to be a t-shirt displaying just a simple hashtag on the front.
Joe Decker, CEO of Tagboard, a platform that “uses hashtags to search for and collect public social media within seconds of being posted to networks,” reminds us of the proliferation of the hashtag – In 2012, seven percent of Super Bowl ads featured hashtags. Just two years later, nearly 60 percent of the ads did. #wowza
So, eight years after its inception, hashtags are still relevant and they’re even making people money. Are hashtags beyond you? Do you still feel confused by their purpose? If you’d like to have an in-depth conversation on using hashtags to gain momentum and money, SJC Marketing would love to help. #callus