Building a Solid Social Media Strategy to Build Brand Awareness


social media strategy

Creating a Marketing Plan Where Social Media Plays a Large Role

Many business owners have embraced a strong social media strategy because it’s a valuable way to reach out to current and prospective customers. It is also a cost effective tool for creating brand awareness and pulling in new business.

Why gravitate toward social media? It’s a valid question, especially if you’re one of the few people who aren’t “addicted” to checking their favorite social media sites. The average person will check their smartphone around 150 times per day and their Facebook 14 times per day. If you put your digital content out there in your target audience’s  preferred channels, there is a higher chance they’re going to see it. In fact, consumers today expect to digitally connect to their preferred brands. As a business owner this is important for you to keep in mind.

It’s important to note that a social media strategy that is put together well will utilize targeting parameters that boost the level of success you’ll have connecting to your audience. Who is your target audience? Where do they spend their time online? What is important to them?  These are all important questions to ask as you develop your social media strategy.

One of your top goals should be for your social media followers to matriculate to your website where they make a purchase. If you put in place a solid social media strategy, you will increase your SEO results and in return increase traffic to your blog. You’re probably already engaged in an SEO strategy with your website via blogs. Creating a marketing plan around your social media outreach is just an extension of your SEO efforts. It works by distributing your content through more channels, which helps to establish you as an authority in your industry – thus boosting your SEO.

At SJC Marketing we know how to create an effective marketing plan around social media. Our efforts can assist you in your outreach, brand awareness, attracting new business, boosting SEO and retaining more customers. Contact us today and let’s talk about how your social media efforts can help you gain traction.

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