Marketing Musings

What We Write

Social Media Marketing Mistakes: 3 Pitfalls to Avoid

It’s Friday the 13th – are you ready for things to start going wrong? What about your social media marketing efforts? If you don’t have a clear strategy in place, it’s possible that you have already made a social media marketing mistake or two. I know I have, which is why I set out to […]

Consistent Content – Do it Right or Don’t Do it at All

Too often, I will meet with clients who know they need to do something with their website, but they don’t really know where to begin. They also know they need to have a blog or add social media to their strategy, but they’re barely scratching the surface on what they could accomplish. When they ask […]

How Social Media Marketing Increases Sales

Social media marketing will work when strategized and executed correctly, there is no question about it. For nearly six years social media has been a major force among progressive business owners and the results have proven positive. According to a post by the Weidert Group, the more you engage in social media marketing, the better […]

Let’s Get Fresh: With Content Marketing That Is

You crave fresh air. The smell of fresh cut grass. Fresh greens at your local farmers’ market. Google craves fresh content marketing. So do your clients, and the “fresh” movement is creating quite a buzz. The Google Panda update last year is kickstarting conversation across SEO arenas and content marketers near and far. What are […]

Coffee Talk with Ronny Jo

A company needs many different personalities to make it function. There is always the person who is super organized, the person who works well under pressure, the person who always has a positive attitude, and of course the person who never says no. For Susan J. Campbell Copywriting Solutions, that person is Ronny Jo. Grab […]

Does Your Social Media Strategy Support Your Brand?

Social media — we’re all there, sharing the latest updates, tweeting about our online specials and posting trending questions in LinkedIn groups. At SJC, we have a social media coordinator who oversees the management of our platforms, ensuring everything we do within our social media strategy supports our brand. If everyone on the team could […]

4 Tips to Pinterest Content Marketing

The hype surrounding Pinterest tends to toggle between those obsessed with the fun ideas they find on the site and business-minded individuals identifying different ways to drive traffic and convert leads with the platform. The latter tend to favor Pinterest content marketing. As I am a big fan of anything that helps drive traffic to […]

3 Benefits to a Purposeful Content Marketing Strategy

You’ve likely heard a lot about content marketing, and the way it plays an important part of your online strategy to drive traffic to your site. Did you know an effective content marketing strategy is not just implementing the right pay per click ad? In fact, with the right key words, content and social media […]

White Paper Marketing Is Driving Sales

White paper marketing is driving sales in a direction it has never gone before. Because you want to sell your product to buyers, you must make it available to be seen. This means more than just featuring what you have to offer on your site. You must be intentional in your marketing efforts. A strategic […]

Java with Jenny

As we continue our journey into the lives of our team, Jenny Wescoat is the next person we’d like you to meet. Her situation is a little different than most of our team members. Jenny gets two versions of her story – grab your java and read on to see why. Jenny’s take on her […]