Marketing Musings

Quality Content Drives Traffic – Look to Experts in Your Field

As much as we all want to be viewed as the subject expert in our core competency, the reality is that only a handful of people really want to pull from our knowledge base on any given day. Quality content does start with an understanding of your industry and how you can add value for […]

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The Personal Touch in Your Content: Nobody Does it Like You

How to rise to the top in a perpetual list of blog sites, news releases and even social media feeds can be a million dollar question. Chances are, you already have a million dollar answer – all you need to do is add a personal touch to your content and your content marketing strategies. As […]

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A Cup of Coffee With Tony

This Monday we are wrapping  up the current version  of  our Monday morning Coffee Talk spotlights.  We hope you have enjoyed meeting the members of the creative team that makes SJC unique as much as we have. We hope you stay tuned for what we have in store next week! Now we would like you […]

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ABC’s of Writing a Press Release

Writing a press release that quickly captures attention does not have to be a complicated process, but it is an essential one. Every business should be generating good PR, and a press release is a great way to inform potential customers of new projects, upcoming events, addition of key staff, and general success. First, you […]

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Video Marketing – Have You Taken the Leap?

The buzz throughout the online marketing world is the importance in video marketing and what this tool can do for your brand and your business. If you’ve jumped on board, you’ve discovered the viral effects this type of marketing can have for your business. If not, it may be time to take a closer look. […]

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Consistent Customer Communications Start with a Clear Strategy

How do you generate leads among your customer base? Do you wait for a customer to contact you to place another order or add accessories to a platform they already own? If you are like most business owners, you can’t afford to wait for these calls to come in – you need a more reliable […]

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Do a Webinar, and Build a New Community That Thinks You’re Amazing

Want to have thousands of people promoting the great benefits of your product or service around the clock, across multiple platforms and without you ever needing to be there? Consider a webinar. You may be wondering “Should I do a webinar?” The answer is yes, especially if there’s any how-to angle of your product or […]

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Java with Jenn

Welcome to the latest edition of our Monday Morning Coffee Talks. Meet Jenn Milbourne, one of the dynamic members of the SJC team, and someone who took a very interesting path to arrive in the place she is today. Read on as I know you’ll enjoy learning how there is always more than meets the […]

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Newsletter Marketing – an Often Overlooked Means of Generating Referrals

“Work smart, not hard,” a wise person once said. Many times business owners forget that their current customer base is a great source of future income streams. Instead of generating leads the hard way, why not let your customers bring new leads to you? Reaching out to your current customer base via newsletter marketing can […]

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Does Your Brand Shine in Your Writing?

Believe it or not, this is an important question. Everything you do as a representative of your brand impacts that brand – including your writing. Never is that message more clear than when you notice a writing mistake. As a marketing and content creation company, we are actively involved in blogging – obviously – and […]

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