Marketing Musings

Is Your Content Worth Reading?

No matter how much time you spend searching for the perfect tools for your website, your content has to be “shareworthy” before any of it matters. Content marketing providers can help you ensure that your blogs are worthy of reading before you take the time to search for the share buttons, tracking tools and more. […]

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8 Tips for Powerful Press Release Writing

In the world of online marketing, thousands of articles are written on a daily basis, providing you with everything you need to know about social media. Why? So many companies and individual professionals are searching the web for information on how they can gain top ranking among their competitors when customers are searching for information. […]

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Social Media Success Stories – Why Your Competitors are Getting Noticed

Like it or not, social media is the way of the future for this generation of couch potato customers.  We conduct polls on Facebook to help us decide which cell phone to purchase – iPhone or Droid?  We visit a new restaurant because our friend tweeted that the BBQ joint downtown has excellent ribs.  And, […]

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Great Content Marketing: Why Does Some Material Rise to the Top?

What’s the hardest thing about content marketing? Survey says:  creating content that truly gets customers or leads interested. Second place:  creating the right volume of new content to make your strategy effective. Everything your business writes – from your website text to your social media posts to your printed pieces – is your content. Today, […]

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Coffee Talk with LuAnn

Good Monday morning to all! We’d like to think that our Coffee Talks are something that you are beginning to look forward to at the start of your week, so grab your coffee mug and sit down with another one of the integral parts of the SJC Copywriting Solutions team.  Every member of our team […]

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The Branding Online Challenge – Are You Ready to Get in the Conversation?

Do you control your branding online? In this age of the information superhighway, the marketing industry has changed. Well-established brands such as Coke, Nike and Ford built their brand presence before the proliferation of blogging, articles and social media online. And, while these names enjoy the power associated with their brand, they’re not immune to […]

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Making Heads or Tails Out of Keyword Focused Writing

Keyword focused writing is essential if you want your website recognized. But just as important is the editorial value of the article or blog itself. Creating valuable content on your website is always more important than having a keyword listed numerous times. Make sure your writing is interesting when using on keyword focused writing. If […]

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10 Tips to Drive Traffic to Your Website

Driving traffic to your website can be a challenge until you find just the right process that works for your company. This traffic is what you need to grow your presence and revenue opportunity on the Internet, making it an essential part of your marketing strategy. There are 10 simple strategies that should be put […]

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Word of Mouth Power Reigns. Boost Yours with Facebook Strategies.

  Few marketing strategies are as powerful or as elusive as word of mouth. It’s an ancient strategy that still carries intense importance today toward building brand power, but where does word of mouth fit into modern social media tools? If your business is using Facebook to create an active conversation with your audience, you’re […]

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A Cup of Coffee with Erika

It’s that time again. Time for your Monday morning cup of joe with another one of our team members, Erika Conard. We sure hope that you are enjoying these glimpses into the lives of our team, because we definitely enjoy sharing them with you! So grab your coffee and meet Erika, one of our writers. […]

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