Marketing Musings

Should You Invite a Guest Blogger?

A blog can be a very personal thing, even when it serves as a communication tool for your business. You share your personal opinions and insight on the industry – but hopefully you don’t share the latest on your dog’s new tricks unless yours is a pet grooming company. Given that the blog is a […]

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Three Reasons Why Video Testimonials Should be Part of Your Marketing Mix

Customer testimonials are one of the most powerful forms of advertisement available.  And when testimonials are presented in video format for others to see and hear with their own eyes and ears, they are even more convincing at getting your message across. There are many reasons why the use of video testimonials makes good business […]

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To See and Hear

When you click on a website, if you see a lot of text, what’s your first reaction? It probably isn’t to read all the words on the screen. In fact you may even navigate away from the site because it’s just too word heavy. What if there was a video you could watch? Would you […]

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Repurpose Your Content: Five Easy Ways that Don’t Require Moving Furniture

The rise of visual-heavy platforms like Pinterest has brought new life to the concept of “repurposing,” with millions of subscribers frantically redecorating, reusing, and shifting around their home environments.  Taking this concept even further, you can achieve great value for your content creation strategies by reusing your material across multiple arenas. Not only does repurposing […]

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Monday Morning Coffee with Family Guidance

Welcome back to our Monday Morning Coffee segment. You’ll have to forgive me for the later  post. I spent the last week working with my son’s youth group on the San Carlos Apache Reservation in Globe, Arizona. It was exhausting work, but exciting to see the work ethic and excitement of our youth and what […]

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Do You Know Where You’re Going?

You’ve marketed your business or product, but you’re just not seeing the revenues to back it up. Have you evaluated your marketing plan? If not, now may be a good time to do so. According to a marketing article, simply sending out a few press releases or putting a few posts on social media alone […]

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Collaborating for New Content Ideas = Better Listening

Today, we can do it all. We can utilize journalistic skills, create video, write well-read blogs and start social media campaigns … giving you distinct pathways to reach your audience and creating a fusion like you’ve never had before. The keyword here is “we.” Collaborating on new content ideas has never been this exciting. New […]

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Happy Independence Day

The Susan J. Campbell Copywriting Solutions team would like to wish you a safe and happy 4th of July! “You have to love a nation that celebrates its independence every July 4, not with a parade of guns, tanks, and soldiers who file by the White House in a show of strength and muscle, but […]

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Leveraging Content Can Aid Sales Efforts

We’ve all heard the expression that content is king. Good content marketing can serve several functions.  Certainly it helps with search engine optimization and aids sites in attracting attention. It can also be useful in improving social networking efforts. An often overlooked role of content marketing, however, is how it translates to sales. The purpose […]

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Monday Morning Coffee with CAP St. Joseph

Social media has long been a powerful tool in the marketing strategy – when you consider long in terms of technology. While five years ago most of us really didn’t have any idea what Facebook was and Pinterest didn’t even exist, the race to promote your business more effectively than the competition is heating up. […]

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