Marketing Musings

Email Marketing – Does it Work?

Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email marketing remains a top tool for permission-based communications with clients, supporters or potential clients and […]

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A Cup of Coffee with Polly

  We are starting to get a little sad as our Coffee Talk series is coming close to its end. Something that might be interesting to you, our reader, is that these Coffee Talks are just as enlightening and entertaining for us as they are for you. Most of our team members work from home, […]

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Tips to Include Case Study Copywriting in Your Content Marketing

How much of your copywriting budget do you set aside for writing and promoting the case study? Have you recognized the value in developing and marketing this content? If you have happy customers, you have an opportunity to turn that experience into a case study and promote it through your online channels. Our copywriting and […]

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Should Your Copywriting Efforts Include White Papers?

White papers – at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using this tool in your copywriting efforts to create great content? The answer to this question […]

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Can Twitter Tweak Your Profits

Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make sure you capture your audience and build a rapport with them through a consistent and […]

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Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?

Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue helicopter.  With content marketing, you have to get moving to get found. The solution is […]

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Java with Jimmy

It’s Monday morning again, and you know what that means. Grab your favorite mug and fill it with coffee, take a sip and learn a little more about our team. Today we want to introduce you to the only man in a company of women – Jimmy Myers. He is a brave soul with a […]

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Are You Using Apple Blossom Marketing?

The weekend is approaching and if you’re in or close to St. Joseph, MO, you’ll have no trouble finding something to do. Aside from the Air Show, Women’s Build Day at Habitat for Humanity, the Pot of Gold Auction at the Albrecht Kemper Museum of Art and Better Block St. Joe, it also time for […]

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Creating a Better Downtown

There have been many groups over the years that have tried to wake up the sleepy downtown of St.Joseph, MO, but with little to no success. There are many questions that come to mind when the topic of revitalizing our downtown comes up: What makes the Better Block St. Joe group different from the others? What makes […]

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Four Social Media Sites to Use to Drive Traffic

The digital world has changed significantly over the past few years, but has your company kept up with the times? Using Facebook, Twitter, Foursquare and Pinterest all play an important part in the evolution of ideas and the exchange of information; but have you made the step to leverage these four social media sites?  Most […]

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