Marketing Musings

Java with Jenn

Welcome to the latest edition of our Monday Morning Coffee Talks. Meet Jenn Milbourne, one of the dynamic members of the SJC team, and someone who took a very interesting path to arrive in the place she is today. Read on as I know you’ll enjoy learning how there is always more than meets the […]

Read More…

Newsletter Marketing – an Often Overlooked Means of Generating Referrals

“Work smart, not hard,” a wise person once said. Many times business owners forget that their current customer base is a great source of future income streams. Instead of generating leads the hard way, why not let your customers bring new leads to you? Reaching out to your current customer base via newsletter marketing can […]

Read More…

Does Your Brand Shine in Your Writing?

Believe it or not, this is an important question. Everything you do as a representative of your brand impacts that brand – including your writing. Never is that message more clear than when you notice a writing mistake. As a marketing and content creation company, we are actively involved in blogging – obviously – and […]

Read More…

Why You Need an Expert Writing Your Blog

You have your website up and running and you’ve added a blog tab for your customers and interested parties to read the valuable content you provide. You even consider yourself a good writer, but is that enough to make sure your blogs are not only read, but also found? It may be time to consider […]

Read More…

Now That You Have Them, What Will You Do to Engage Your Audience?

Remember catching a firefly on a summer night as a child, or maybe catching a brilliant jar full? In some ways, it’s a little bit like engaging your audience with content marketing tools. The question is the same:  now that you have a healthy batch of devoted, interested fans, friends and re-Tweeters, what will you […]

Read More…

Monday Morning Coffee Talk with Stephanie

My name is Stephanie Girvan, and I was born and raised around the St. Joseph area. I was always the one who said I was leaving St. Joseph and never coming back. Well, I’m still here, but one of my passions has always been traveling. I spent the summer after graduation studying in Costa Rica. […]

Read More…

The Importance of Relevant Content in Search Engine Optimization

Search Engine Optimization (SEO) is not about just throwing a bunch of unrelated key words together in the hopes of getting noticed. In fact, if that’s your strategy, you’re likely to get flagged as SPAM and go straight to the bottom of search engine queries. SEO is all about being at the right place at […]

Read More…

Building a Better Content Marketing Strategy

The content revolution has taken hold of the online world and if you’re not on board, you may be missing out on key opportunities to drive traffic to your website, convert lookers to opportunities; opportunities to leads; and leads to closed sales. It all starts with great content and a strong content marketing strategy. In […]

Read More…

3 Tips to Successful SEO

SEO – you know you’ve heard and seen the acronym countless times, but what does it mean to your online experience? Should you care? If you want to be found by your target audience searching online, SEO, or search engine optimization is an important tool. To conduct your SEO writing for anything you put online, […]

Read More…

Pinterest Marketing – Lunch & Learn Prezi

Welcome to the Susan J. Campbell Copywriting Solutions Lunch & Learn session, “Pinterest Marketing”. For those of you who missed the presentation, we wanted to provide the opportunity to view the Prezi here. Check out the link below and be sure to contact us if you have any questions: Lunch & Learn Prezi […]

Read More…

We’d love to learn more about you.