Marketing Musings

Monday Morning Coffee with Collision Repair Specialists

Our Monday Morning Coffee focus is now turning outward, focusing on businesses within our community that are capturing our attention. Some of the organizations we will feature in this spotlight are SJC clients, while others are simply demonstrating success on their own accord. For this week, we want to spotlight Collision Repair Specialists (CRS). Members […]

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Editorial Calendars Help Manage Online Communities

Spontaneity is great, but when it comes to successfully managing Internet communications, there’s no such thing as winging it. To keep followers and advertisers engaged, there must be a fresh flow of information continually drawing them back for more. An editorial calendar can help. With so many components of online media to manage, it’s easy […]

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You Have a Website – Should Your Refresh Your Online Look?

If you compete in the market today, chances are you already have a website. If that website was launched in the last 12 months, you can stop reading this post and save it to read in another 2-5 years. The focus of our blog today is whether or not your website needs a few tweaks, […]

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Quality Content Drives Traffic – Look to Experts in Your Field

As much as we all want to be viewed as the subject expert in our core competency, the reality is that only a handful of people really want to pull from our knowledge base on any given day. Quality content does start with an understanding of your industry and how you can add value for […]

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The Personal Touch in Your Content: Nobody Does it Like You

How to rise to the top in a perpetual list of blog sites, news releases and even social media feeds can be a million dollar question. Chances are, you already have a million dollar answer – all you need to do is add a personal touch to your content and your content marketing strategies. As […]

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A Cup of Coffee With Tony

This Monday we are wrapping  up the current version  of  our Monday morning Coffee Talk spotlights.  We hope you have enjoyed meeting the members of the creative team that makes SJC unique as much as we have. We hope you stay tuned for what we have in store next week! Now we would like you […]

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ABC’s of Writing a Press Release

Writing a press release that quickly captures attention does not have to be a complicated process, but it is an essential one. Every business should be generating good PR, and a press release is a great way to inform potential customers of new projects, upcoming events, addition of key staff, and general success. First, you […]

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Video Marketing – Have You Taken the Leap?

The buzz throughout the online marketing world is the importance in video marketing and what this tool can do for your brand and your business. If you’ve jumped on board, you’ve discovered the viral effects this type of marketing can have for your business. If not, it may be time to take a closer look. […]

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Consistent Customer Communications Start with a Clear Strategy

How do you generate leads among your customer base? Do you wait for a customer to contact you to place another order or add accessories to a platform they already own? If you are like most business owners, you can’t afford to wait for these calls to come in – you need a more reliable […]

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Do a Webinar, and Build a New Community That Thinks You’re Amazing

Want to have thousands of people promoting the great benefits of your product or service around the clock, across multiple platforms and without you ever needing to be there? Consider a webinar. You may be wondering “Should I do a webinar?” The answer is yes, especially if there’s any how-to angle of your product or […]

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