Marketing Musings

Lil' Susie's Round Up
Lil’ Susie’s Round Up: Facebook Camera Knows no Bounds

Facebook has done it again. This time, with Facebook Camera. You now have another way to connect with friends and family through fun filters and effects. They say, “Let the camera do the talking.” Your Facebook selfies are about to get upgraded! There will even be filters from some upcoming films and talented artist features. […]

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triggered emails
Increase Customer Loyalty and Retention With Triggered Emails

Heighten the Brand Experience With Specific Messages to Your Target Audience Triggered emails are specific emails set up to send automatically to the appropriate people based on their transactional, recurring and threshold triggers. This targeted form of emailing has been proven to enhance the brand experience of a target audience. This results in loyalty and […]

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What Inspires You?

The company culture at SJC Marketing plays a key role in the quality of our work product. We truly find inspiration and joy in helping businesses voice their unique stories. Each marketing campaign we are tasked with is a new opportunity to stretch our creativity and we meet that challenge head on with effective communication, […]

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content curation
How do You Use Content Curation in Your Social Media Marketing?

The Best Social Media Trends Involve Both Creation and Curation of Content Reading your target audience for the right content curation can be challenging. There’s a lot involved with content curation that can’t be boiled down into a few bullet points. However, there are a couple of guiding principles that will help you with your […]

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Monday Morning Coffee
Monday Morning Coffee With St. Joseph Plastics

As you enjoy your coffee this morning we would like to share with you about a company that is helping to improve the environment on a daily basis. Did you know that right in our community, we have a post-industrial recycling company? This is different than the curbside recycling you may think of when thinking […]

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Buzz Worthy Topics

Here’s something to ponder: Do you create the buzz or does the buzz create you? Anna talks about the magic behind Beauty and the Beast and Jen ponders how a food subscription food box made a believer out of her. What’s the secret to these successful campaigns? Marketing strategies, people, that’s how! […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: Email Marketing Do’s and Don’ts in 2017

Rock your email marketing with these best practices you won’t want to miss out on. Have you been under the impression that email is a thing of the past? Maybe you’re wondering what good could come from email marketing? Well, according to a 2015 Radicati Group study, there are still approximately 2.5 billion email users […]

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Instagram campaign
Make The Most of Your Instagram Campaigns

Instagram Ads That Engage Your Audience Instagram is increasing in popularity as an effective marketing tool for many companies. If you want to make the most of your Instagram campaigns though, you need to know the best ways to capture the attention of your target audience. Here are a few tips to help you create […]

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digital marketing
The Latest in Digital Marketing: How do You Tell if You’re Investing Well?

Determining Your ROI in Digital Marketing You’re investing heavily in content creation, posting regularly in social media platforms and producing relevant eNewsletters, all for the purpose of cultivating qualified leads. How do you know, though, whether you’re generating a good ROI on your digital marketing efforts? If you don’t have a good read on your […]

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marketing, advertising, PR
Do You Know the Difference Between Marketing, Advertising and PR?

Creating an Informed Marketing Strategy Do you know the difference between marketing, advertising and PR, or are you like a lot of people in the business world, that use the terms interchangeably? While they don’t always seem to have clear-cut borders, each is a distinct element of how your company interacts with the public and […]

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