Marketing Musings

You’ve “Reaccomodated” a Client—Now What?

SJC Marketing Talks About How to Handle a United Airlines-Style PR Crisis The video of a United Airlines passenger being forcibly removed from an overbooked aircraft has been widely circulated on social media, with Twitter and Facebook lighting up with angry commentary about the handling of the situation. That United Airlines referred to its actions […]

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Is it Time to Update Your Social Media Strategy?

5 Guiding Principles to Revise Your Strategic Marketing Plan When it comes to digital elements of your strategic marketing plan, it’s never a good idea to get comfortable. For example, it used to be progressive just to have a website, but now that’s not even the bare minimum. In the same way, your social media […]

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digital marketing
A Question of Traditional Marketing vs. Digital Marketing

Should I Billboard or Pay Per Click? You may have asked yourself this question in the recent past. (Okay, maybe you didn’t turn a marketing channel into a verb, but you get the idea.) It’s a valid question. Am I supposed to continue traditional marketing efforts or should I be moving into more of a […]

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Monday Morning Coffee
Monday Morning Coffee With Brown Mannschreck Imaging Solutions

Answer the Million-Dollar Marketing Question With a Digital Campaign That’s Fit for a Prince This is a story all about how a copy machine company turned the industry upside down…okay, just kidding but now you can’t get the Fresh Prince theme song out of your head, can you? You’re welcome. They may not be a […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: Facebook is Calling All GIF-Lovers to the Comment Section

We’ve all been waiting for it, and Facebook finally gave us something we wanted! GIFs in comments. We’ve had access to GIFs on Facebook through Messenger for a few months now – and 22 million GIFs have been shared since they were introduced. Now let’s back up and talk about how it’s been possible to […]

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All Things Instagram

It’s all about Instagram today. You’ll learn from SJC’s Social Media Marketing Manager about Instagram’s user demographics and changes, good or bad, to the platform over the past few years. We even set up steps a new business should take if they’re considering to promote their business through Instagram. There are also some shout outs […]

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videos
How to Get Interview Footage for Video Marketing

Quality Video Marketing Footage Produces a High ROI Video content is one of the best marketing investments you can make. Not only does it retain attention longer than other content, video can also retain its value longer. One key determiner of a video’s evergreen value (the potential to continue to hold value long-term and to […]

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SEO best practices
New Updates for Your SEO Best Practices

It’s Time to Focus Your Strategic Marketing on the Latest SEO Changes It’s time for an update to your SEO best practices if you want to keep seeing results from your strategic marketing plan. Google is expected to roll out its mobile first index in the next few months, which will bring heavy consequences for […]

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Instagram marketing strategy
4 Ways to Measure the Success of Your Instagram Marketing Strategy

Social Media Analytics Are Critical to Assess Whether You’re Reaching Your Market Intagram is a great way to reach your target audience with visuals that will make them remember your company when they’re making a buying decision. But how do you know if you’re accomplishing your objectives with Instagram? A few social media analytics mined […]

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Monday Morning Coffee
Monday Morning Coffee With Under the Zigba Tree

Jewelry for a Purpose What’s in a name? A lot, especially if it means helping women and children who are abused, homeless or victims of human trafficking around the world – as well as those who need educational resources or who are AIDS survivors. Under the Zibga Tree is a St. Joseph, MO based fair […]

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