Marketing Musings

customer acquisition strategy
Is Geofencing a Part of Your Customer Acquisition Strategy?

Using Geofencing to Improve Customer Service and Sales Geofencing marketing may sound a little like creeping on consumers, but it is actually an incredible opportunity to elevate your small business’s customer service as well as a great tool for your customer acquisition strategy. With the right approach, you can use geofencing to deliver content to […]

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B2B marketing
Is Your Content Marketing Working to Increase Leads as a Part of Your B2B Marketing Strategy?

3 Things You Can Do to Improve Lead Generation With Content Marketing  In B2B marketing, you can achieve some great goals, such as improving brand recognition or encouraging click-throughs on your email newsletter with quality content. However, if you’ve ever talked with your company’s sales managers, you know that it is also critical that your […]

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marketing strategy
5 Reasons a Newsletter Should be a Part of Your Marketing Strategy

Creating a Newsletter to Engage Your Target Audience When you create a marketing strategy, you will likely have a focus on specific social media platforms that your target audience frequents but you also need to connect with your potential buyers on a more personal level. Often overlooked in favor of other channels, a newsletter can […]

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Listening to Your Target Audience Can Inspire Creative Marketing Ideas

What Some Big Brands Did by Listening Closely When you consider creative marketing ideas, your plan might be to try and create that perfect concept that inspires a viral video and launches your brand into global awareness. While you may be one of the lucky few to hit on the right combo for instant fame, […]

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Monday Morning Coffee
Monday Morning Coffee With Grandpa B.H. (One Oddly Correct and Fantastic Story Creator)

My grandpa flicked his cigarette ashes into the rolled-up cuff of his overalls. He never started a fire, but he did start a story. He said the stars at night in Africa, viewed from his WWII night watch duty while sitting in a tree, were the clearest and brightest he’d ever seen. The man wore […]

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Twitter for businesses
Refining Tools in Twitter For Businesses to Reach Your Target Audience

Your Target Marketing Just Got Easier With a Few Tips for Twitter Twitter isn’t just a great place to find out what the President is thinking in the early hours of his day. It’s also a perfect platform for reaching your target marketing audience. Twitter for businesses is a moldable tool that allows you to […]

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Answered: Your Questions on the Importance of Blogging for Your Business

4 Reasons Blogging Should be a Part of Your Strategic Marketing Plan for Growth You can’t overestimate the power or importance of blogging. As a business owner, you may not understand how blogging can impact your company and be a strategic part of your business strategy. So let’s take a look at four reasons blogging […]

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how to promote your business
How to Promote Your Business With Podcasting

It’s Time to Make Podcasting a Part of Your Business Growth Strategy If you’re looking for advice on how to promote your business and get an edge on your competitor, there’s a trend that you should be embracing. Podcasting is a great way to connect with your audience and is an excellent tool to use […]

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Monday Morning Coffee
Things We’re Inspired By: Monday Morning Coffee and VML

There’s competition and then there’s inspiration. The global, award-winning ad agency, VML, is our inspiration. And you know what they did for us recently? They brought us into their recently expanded, vibrant home office in Kansas City, Missouri, in the downtown airport, and gave us two and a half hours of their time with members […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: It’s a Podcast Popular World Out There!

Have you heard of the S-Town yet? If not, I’m about to introduce you to a very impressive and oh-so-popular podcast. This Making A Murderer type story walks through the journey of a murder mystery in Woodstock, Alabama. So, why does that interest us here at SJC Marketing? Well, this podcast set a record by being downloaded over 10 […]

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