Strategic Planning Is Crucial to Help You Meet Your Marketing Goals
There is little debate whether digital marketing is here to stay. Surveys show that 71 percent of companies have planned to increase their digital budgets for 2015 by an average of 27 percent. Similarly, over 57 percent of B2B marketers have indicated increasing their spending this year. It is because of this unprecedented growth that so many campaigns go to market without the necessary strategic planning and lacking clear marketing goals.
Keep Your Eyes on the Prize
More than half of marketers surveyed reported that a lack of strategic planning prevented them from achieving their digital marketing goals. Just like any other campaign, you can’t just throw your message out there and hope it sticks.
Fools Rush In
The immediacy of the digital marketplace requires agility. Those who adapt quickly succeed. But that doesn’t mean you can skip vital steps. Remember to:
- Identify your target audience.
- Develop your business goals.
- Design and implement a strategy to meet those goals.
- Monitor your results.
So Many Choices
The sheer number of digital platform choices can also force businesses off track. Overwhelmed by the options, it can be difficult to determine where to begin. One of the biggest mistakes that many businesses make is trying to do it all — Facebook, LinkedIn, YouTube, Vine, Twitter, Snapchat, Instagram, online advertising, app ads, and so on — regardless of whether that is how to reach your customers.
Once you have identified your target audience, you should choose digital marketing channels that engage that particular group and communicate your message. Without a solid strategy, you don’t know if the tools you are using are actually helping you meet your goals.
The Internet Ad Bureau reported that U.S. digital advertising spending hit a $49.5 billion high in 2014. And all signs indicate it will continue to increase. There is a lot riding on digital marketing, so the time to get it right is now, and at SJC, we can help move your brand forward, strategically, to meet your marketing goals.