Every website has an intended goal. As webmaster, you are looking for
ways to get people to interact with your site in order to accomplish those goals. It doesn’t matter whether you are trying to sell a product or promote an idea — you want your site to inspire a positive response.
One way to increase the chances that visitors will respond in the way you want is to sharpen your skills as a copywriter. How well you present your
information affects how well people respond.
First off, titles and headlines matter. They are the conversation opener. If
the conversation doesn’t look appealing, people will move on. You have mere
seconds to capture someone’s attention so make them count!
To engage your readers beyond the headline, you need to speak their language.
Think about who will be visiting your site and then talk to them in ways that
show you know them and have something relevant to their world to share with
them. Word choices, tone and even sentence structure can help you establish
this connection with your readers.
As you write, use strong action words to breathe life and energy into your
content. The Dragnet approach of “Just the facts, ma’am” will unwittingly come off as dull. You can create enthusiasm in your reader by presenting information in a lively way.
Lastly, the reader is most interested in themselves — not you. As a copywriter
it falls to you to show someone how a product or idea benefits them. Website content needs to do an expert job of letting readers see how something matters to them and makes their lives somehow better.
At Susan J. Campbell Copywriting Solutions we understand how these
skills work. Let us show you how our team can turn your website into a place
where readers engage and results follow.