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Video Marketing in 2026: How to Make an Impact

Posted on August 6, 2026 (July 14, 2026) by sjceditor

An estimated 82% of internet traffic in 2025 consisted of video content, and that figure continues to rise year after year. This trend reflects audiences’ strong preference for engaging, visual content. Regardless of your target audience, incorporating video marketing into your strategy is essential for capturing attention, increasing engagement and achieving your business objectives. As […]

Stand Out Above the Digital Noise With Your Video Marketing

Posted on March 31, 2026 (March 17, 2026) by sjceditor

The ability of video to engage audiences is well established; however, its effectiveness within a marketing strategy can vary depending on several factors. If your content is not delivering the expected increases in engagement, it may be time to reassess and refine your approach. Overcoming Saturation One of the most significant challenges many brands face […]

The Power of Storytelling in Video Marketing

Posted on December 4, 2025 (November 6, 2025) by sjceditor

There are many ways to connect with consumers, but few are as powerful as storytelling—relatable, emotional, and authentic narratives that video marketing experts recognize as highly effective. While a compelling story can ultimately drive sales, its focus isn’t on pushing product features or benefits. Instead, it engages consumers on a deeper level, tapping into human […]

4 Reasons to Make Video Marketing Your Next Move

Posted on July 29, 2025 (July 31, 2025) by sjceditor

Maybe it’s time you rethink video marketing. It’s not just for 20-something TikTok influencers. Nor is it limited to big brand names. Seeing Video Marketing in a New Way You might be surprised that video marketing is one of the most universally beneficial marketing formats. People of all ages, income levels and every other measure […]

How Video Marketing Motivates Consumers

Posted on June 10, 2025 (May 10, 2025) by sjceditor

It’s well established that video content is a powerful motivator for consumers, consistently driving engagement and influencing purchasing decisions. However, not all videos are created equal. To generate the desired response—whether it’s increased brand awareness, higher conversion rates or stronger customer loyalty—it’s essential to align your video strategy with your specific business objectives. Effective video […]

Why Your Business Needs Video Marketing –and How to Get Started

Posted on May 20, 2025 (April 24, 2025) by sjceditor

Whether you’re camera-shy or simply unaware of how impactful and accessible video marketing can be—even for small businesses—it might be a strategy you haven’t explored yet. That’s where SJC Marketing comes in. We’re here to guide you through the process, help you feel confident in your decision to invest in video, and walk you through […]

Is Video Marketing a Part of Your Strategy?

Posted on November 26, 2024 (November 6, 2024) by sjceditor

Consumers have made their preferences clear and visual content tops the list. And it’s not just for entertainment – the vast majority of consumers say watching product videos aids in their decision to buy a product. As you plot ahead in your content strategy, make sure video marketing plays a role in your campaign. There […]

Why You Should Bump Up Your Investment in Video Marketing Next Year

Posted on November 12, 2024 (October 13, 2024) by sjceditor

The end of the year is right around the corner, and before you finalize your budget, you may want to examine the role that video marketing will play in your strategy in the upcoming months. Video has become the preferred content format for consumers, and you may find that it needs a bigger part of […]

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Marketing Musings

What We Write