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Small Business Marketing and Your Website: Is It Time to Redesign?

Posted on November 20, 2025 (October 27, 2025) by sjceditor

Many small business marketing strategies aim to drive more traffic, but that effort often falls short when your website fails to convert visitors into customers. Instead of acting as a powerful advocate for your brand, an outdated site can quickly send users clicking away. A few strategic upgrades or a well-timed redesign can make all […]

Small Business Marketing Gets a Boost from Local SEO Tactics

Posted on July 8, 2025 (June 9, 2025) by sjceditor

You don’t have to be a household name brand to take advantage of tools and strategies that can make you a small business marketing success story. You’re probably already invested in various SEO strategies, but have you prioritized local SEO? It helps get your content in search results of users nearby, letting them know that […]

Let’s Talk About Outsourcing Your Small Business Marketing

Posted on May 28, 2024 (May 13, 2024) by sjceditor

Getting the word out about your company might seem easy at the surface level, but anyone serious about small business marketing knows there are complexities involved in getting it right. A recent report from Constant Contact titled “Small Business Now: The Current State of SMB Marketing,” lays out some revealing insights that speak to the […]

Gaining Traction With Your Small Business Marketing

Posted on February 1, 2024 (January 12, 2024) by sjceditor

Has your small business marketing approach failed to improve your search engine rankings or drive traffic to your website? Poorly performing strategies can lead to feelings of wasted resources and put you at a disadvantage in regard to your competitors. While there is no secret formula to success, there are best practices you can follow […]

Is it Time to Rethink Your Small Business Marketing Strategy?

Posted on October 19, 2023 (September 20, 2023) by sjceditor

Getting the word out about your brand fosters business growth, but small business marketing efforts often produce lackluster results because they fail to develop an intentional strategy. Whether it’s not being consistent or neglecting to develop a strategic marketing plan, there are many reasons why small business marketing falls flat, including the following: Failure to […]

Is It Time For Something Different For Your Small Business Marketing?

Posted on December 20, 2022 (April 17, 2023) by sjceditor

Trying something new in your small business marketing doesn’t have to feel risky or make you feel like you’re going out on a limb. Pushing your strategy a bit outside your comfort zone can enable you to reach new segments of your market and more effectively engage with customers. Maybe trying something new has been […]

YouTube Tips for Your Small Business Marketing

Posted on July 12, 2022 (April 17, 2023) by sjceditor

Have you done any marketing on YouTube? You might think that this channel isn’t the right place for your small business marketing because you don’t produce anything that would require the ever-popular “explainer videos,” but you could be missing an opportunity. YouTube is a great space for connecting with your audience in a more personal […]

57% of Small Business Marketing Plans Don’t Include an SEO Strategy

Posted on March 17, 2022 (April 17, 2023) by sjceditor

Even in the post-pandemic era, after seeing a 40% increase in Internet activity in 2020, many small business marketing plans still don’t prioritize search engine optimization (SEO) strategies. A recent survey gathered responses of 600 small and mid-size business owners in the U.S. and Canada to determine how they were using SEO and other digital […]

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Marketing Musings

What We Write