Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]
If your contact list is strong, your sales numbers are probably showing it. But if you’re like most organizations that have a goal of increasing your profitability, Facebook Ads can be a valuable tool to utilize to give your engagement a boost. The investment you make in Facebook Ads could turn into a long-lasting profit […]
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Facebook ads sometimes can appear to be a “set it and forget it” type of tool, but there may be more to success than you’re realizing. While Facebook ads can be deceivingly simple, there are five common mistakes you can avoid to maximize their effectiveness: Mistake #1: Becoming a Broken Record Don’t run your Facebook […]
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Compared to running a direct mail campaign or launching an enewsletter, a Facebook ads campaign can seem too good to be true. You just load an image, come up with some punchy copy and select your audience. It’s so easy, right? Well…not so fast. Facebook marketing has some great features that make it user-friendly, but […]
Read More… from 3 Reasons Why You Might Not Be Seeing a Good ROI on Your Facebook Ads Campaign
We are all trying to figure out what our marketing strategies should like in these uncertain times. Staying proactive on the marketing front is key, but the tools you use may need to change as things around us are changing. Facebook ads are trending as a way to connect with consumers who are staying incredibly […]
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Have your Facebook advertising campaigns plateaued? It is time to take a different approach. Facebook ads generate billions of dollars for the social media platform, but if you want to see a better return on your investment, you need to take a closer look at what’s working, how much you’re spending and how you target […]
Read More… from 3 Approaches for More Successful Facebook Ads
Knowing exactly who you should target in an ad campaign is vital to getting a good return on your investment. The same is true of Facebook ads. You can target those who have an interest in products like the one you’re promoting. You can target people visiting your website or you can target people who […]
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When you are trying to engage potential customers through content marketing, it pays to know where they go online for information. Facebook is the most-visited social media site, which makes it a prime candidate for your content. But will Facebook marketing tactics work with your target audience? Facebook has more than 3 billion active users […]
Facebook is often touted as a great place for marketing if you’re in retail or strictly B2C, but B2B Facebook marketing efforts also gain traction on this platform. Those who have found success say Facebook offers the ability to pinpoint desired B2B audiences and make inroads with them. But what are some of the more […]
The use of video marketing has skyrocketed. Businesses in a variety of industries use video content as a tool for improving engagement with their target audience. And the consensus is that the effort pays off – marketers are happy with their return on investment. According to the Wyzowl State of Video Marketing Report 2023, 96% […]
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