Tactics and Social Media Trends That Should Not be Found on Your Non-Profit’s Platforms
As a non-profit organization, your marketing messages should be balanced between thank-yous, petitioning for funds, success stories and promoting your cause. However, there are a few social media trends that we see in the world of Facebook and Twitter that don’t get the best engagement.
As a disclaimer, you know your audience better than we do, so if the following work for your client-base, continue them. However, if you are watching your social media followers decrease and you don’t know why, consider changing some of these tactics.
- Syncing your platforms. Twitter, Facebook, Instagram and LinkedIn are totally different platforms. Using the same language and tone on all of these can cause engagement to decrease. Sure, it is easier and faster, but Twitter users are less likely to click on a Facebook link in a tweet to a post that trails off in the middle of a sentence.
- Bragging on yourself. Instead of posting statements like “We helped 300 people in need this year,” try focusing on your donors. For example, “With your help, your community shelter provided housing for 300 people this year” makes your donors the hero and civic members wanting to be a part of your goal.
- Posting in first person. When organizations post using the words “I” and “my” people tend to ask the question, who is posting? To allow the reader to focus on what you’re saying instead of who is saying it, try writing in third person.
- Asking for likes. Whether it is asking to people to “like” your page to help you reach 500 followers or “retweet to save a life,” it usually doesn’t work. If your readers find value in what you are saying, they are more likely to share or retweet. There are only so many things you can ask of your followers; don’t you want those petitions to be for donations or volunteers, rather than hitting a milestone of fans?
- Using jargon or slang. Industry buzzwords and incorrect grammar should be kept far away from your social media profiles. Although these may seem like the trends you should be following, accurate spelling and language that is easy to understand goes a long way. While we are at it, caps lock is not your friend.
Social media trends are tricky because they are always changing. If you don’t have the time to keep up with these ever-changing rules and tactics, consider outsourcing your marketing to a team of highly-skilled writers and strategists. SJC Marketing would love to talk to you about the benefits of working with us and using the resources we have to gain you more donors and supporters through social marketing.