In this economy, now more than ever, it is important to stand out among your competition. Without a good website and quality web content, many small businesses would have a hard time staying competitive and bringing in sufficient revenue. It’s the little fish, big pond syndrome — these businesses must find ways to make their presence known in the online community.
Having the proper content is certainly an important element, but it’s more complex than that. Developing quality web content is as much a science as it is an art. To maintain high search engine rankings and maximize search engine optimization, there are a few factors, according to the My Business Tech Blog, that every small business should consider:
Duplicating another’s work will not get you noticed — at least not for long. Quality web content must be fresh and original to catch the eyes of giants like Google. In fact, in its recently revised guidelines used to differentiate junk content from the good stuff, Google specifies that to obtain a top spot in the ranking list, articles must be insightful and have something meaningful to offer.
Don’t Overuse or Misuse Keywords
The algorithms used by search engines today are smart enough to weed out content that has random, unrelated keywords sprinkled throughout it. Keywords must be relevant to content being presented and should flow naturally within the text for easy reading. Also, using the keyword in every sentence distracts from credibility and is generally not a good idea.
Get Your Facts Straight
Another factor that will quickly diminish credibility is presenting incorrect or false information. Take the time to ensure that data presented is true and accurate. A good question to ask yourself would be, is the information in question worthy of being printed?
No Substitute for Quality
As the pressure for high quality web content increases, companies are increasing their use of subcontracted copywriting services. However, not all copywriting services are created equal, and this is not an area to scrimp, even if the budget is tight.
At Susan J. Campbell Copywriting Solutions, we are committed to producing high-quality content that is sure to get noticed. We have a solution for every budget, so give us a call today.