3 SEO Best Practices Every Small Business Owner Should Know

SEO best practices

Reach Your Target Audience by Monitoring Key SEO Elements

If SEO is that project you keep moving to tomorrow’s task list, it’s time to face the challenge and incorporate SEO best practices into your marketing strategy. You will find it much easier to consistently reach your target audience when you have established good SEO habits.

Your hesitation to face SEO best practices may be because you are aware of its complexity. While it is true that the tool is intricate and constantly evolving, there are a few simple steps you can take that will greatly benefit your business in the long run. The sooner you develop your SEO knowledge; the sooner best practices will become second nature. Here are three ways to get started:

1. Watch Google Announcements for Changes That Affect SEO Best Practices
If Google isn’t changing its algorithm in favor of a more mobile-friendly web, the search engine giant is tweaking ad placement. Nothing about SEO stays the same for long. That’s why it is extremely important that you keep your best practices up-to-date.

In order to maintain a current list of SEO best practices, you should keep a close watch on Google announcements. Every change Google makes could have some impact on your business’s presence in search results. A great way to keep track of Google’s changes is to follow its Webmasters blog, where upcoming changes and tips are posted regularly.

2. Watch for Competitors That Try to Steal Your Target Audience
The backlinks that point to your site are extremely helpful in your business’s search result placement, but the wrong backlinks can be equally harmful. There are some competitors who use unethical tactics to outrank your business in search results. Sometimes this comes in the form of spammy backlinks, other times it is a direct attack on your highest-ranking backlinks. There are a variety of tactics competitors can use to attack your SEO best practices.

The important thing for you to do is to consistently monitor who links to your site and what that link does to your business’s reputation in the eyes of search engines. The more aware you are of positive or negative SEO practices, the faster you can fix any issues that, if left unattended, will cost you both time and money.

3. Watch Results of Your SEO Best Practices and Repeat
As you evaluate your SEO Best Practices, you may become aware of elements that would improve your ranking in search engines, such as updates to website design or content. To get an idea of the content and aesthetics that drive higher website traffic check out our design work. Mobile-friendly design has become increasingly important in search results placement. You can use Google’s test tool to see if your site is optimized for mobile use.

Establishing a habit of monitoring your SEO practices also gives you an opportunity to identify content that best connects with your target audience. You may discover certain headlines trigger a higher click-through rate or that use of a particular voice in content triggers an increase in consistent blog traffic. When you notice positive results from your SEO best practices, repeat the practices. You have found your niche with your target audience.