SJC BLOG


3 Benefits to a Purposeful Content Marketing Strategy


You’ve likely heard a lot about content marketing, and the way it plays an important part of your online strategy to drive traffic to your site. Did you know an effective content marketing strategy is not just implementing the right pay per click ad? In fact, with the right key words, content and social media activity, you may be able to do away with that PPC campaign altogether.

Compared with other marketing tactics deployed to reach a large and diverse audience, content marketing is truly an inexpensive method for making an impact in your market. It will take time, effort and patience, but the pay off in the end can be significant.

If you understand your positioning in the online market, you understand how important it is to have the right content marketing platform in place.

Let’s explore a few benefits to content marketing and why it’s time to implement a strategy for your online efforts:

Content Marketing is Cost Effective:

Whether you do the work yourself or you hire an outside writing team, creating purposeful content to drive traffic to your site to learn more, interact on your pages and eventually buy is really the key here. Yes, it is nearly free if you do the work yourself. Keep in mind, if you’re too busy creating your content, you may not have time for other things that need to happen to drive that revenue. Prioritize your activities and hire out the work that can drive results if it’s not your core competency.

Content Marketing Lasts Longer than Standard Advertising:

Whenever you search for information online, do you only find results that were posted in 2012? Most likely, you’re finding results that span several years and that information is still ranking well for the keywords you used for your search. This is the kind of approach you want in your content marketing – the power to continue to drive traffic years after it is posted. (Don’t for a minute think that one great article or blog is all you need; it’s really only the beginning.)

Content Marketing Builds Credibility:

Google (and other search engines) has a method for ranking sites. The search giant’s applications – and new human reviewers – scan your site and crawl around your pages looking at the content you provide. Is it relevant to what readers want? Does it answer the question for which they searched? Is it keyword stuffed? The search engine is looking for the “authority” on your site. If it doesn’t appear that you know what you’re talking about, your site could be considered spam and thrown off the search pages. You need to build credibility and that demands a clear strategy.

At Susan J. Campbell Copywriting Solutions, we maintain the “copywriting” in our name because that is one of our core competencies. We write the copy you need, with strategically placed keywords and authoritative content, to drive traffic to your site. We’ll show you how to incorporate your content, social media, website and other tools into an effective strategy that will immediately drive traffic to your site. Want to know more? Give us a call today and we’ll begin brainstorming your strategy with you.