Although digital marketing is here and growing and very needed, there is still a time and space for traditional advertising. We’re looking at you billboards and radio and print ads. Knowing your target market is always one of our first goals then followed by your key performance indicators. And if one of those KPIs is brand awareness, we may just recommend a billboard for your company.
So no, traditional is not dead. It just isn’t quite as measurable as digital marketing and it can be costly, but if you’ve got the money, we’ve got the strategy, creative and design covered.