SJC BLOG


Success Stories: How Big Brands Met Social Media Marketing Goals in 2014


Everyone with a marketing agenda wants to hit the ground running in the New Year. In order to set your marketing goals for the comingMarketing Strategy 10 year, take a look back at 2014’s most successful social media marketing campaigns and see why those strategies resonated the most with consumers:

Qdoba Mexican Grill
Social Media Platform: Facebook
Strategy: Real Time Engagement

Qdoba used Facebook to engage with their consumers by asking them to vote for their favorite flavor of new queso dip. Voting is definitely not a new tactic for Facebook but the fact that Qdoba allowed for real-time results to be shown was a more interesting twist to the game. By showing the results as they happened, Qdoba kept their fans’ attention longer and showed them that their votes were being tallied and they were being heard.

Domino’s Pizza
Social Media Platform: Twitter
Strategy: Hashtags

In the UK, Dominos wanted to test the effectiveness of the hashtag with their consumers so they offered an enticing reward for using the hashtag “letsdolunch.” For every #letsdolunch, Domino’s would lower the price of a medium pizza for the day. News traveled fast and soon people were being offered pizza at a fraction of the cost for the day. Not only were they listening on Twitter, but fans were taking it a step further and actually visiting the restaurant and making purchases, bringing Domino’s marketing goals full circle.

Samsung
Social Media Platform: Twitter
Strategy: Retweets

Samsung took the opportunity to sponsor the Oscars in 2014, which would have been a great move on its own but the company didn’t stop there. They equipped the show’s host, Ellen DeGeneres, with their newest tablet and she quickly repaid them. DeGeneres, along with some of Hollywood’s most famous faces (Meryl Streep, Bradley Cooper and Kevin Spacy, just to name a few) took “the selfie heard round the world” during the show and posted it to Twitter. The tweet was retweeted 700,000 times in one hour and shut down the site. Since March, it has been retweeted over 3.4 million times and is the number one retweeted post in Twitter history.

Setting marketing goals for a New Year can be intimidating, but using past successes as guidance can help you craft a strategy for even more success in the future. At SJC, we continually search for ways companies can make the most out of their brands and we would love to help you as well. Contact us today to find out more.