Lil’ Susie’s Round Up: The Power of the Pin
New Updates to Pinterest You Need to Know About
People are using Pinterest as a search tool to find relative content and your brand can benefit!
Did you know…
- Monthly mobile text searches were up 40 percent last year
- Monthly visual searches have increased almost 60 percent over the last year
- Nearly 4 billion suggested Pins are surfaced through search every day
These stats are in addition to the 2 billion total searches conducted on the platform each month, which Pinterest reported in 2016.
What sets Pinterest apart from its social platform counter parts is a key part of the customer experience: purchase intent. People are far more willing and ready to purchase a product seen on Pinterest than any other platform. They come to the platform because they want to learn more about a product, project or recipe. What better stage for your brand than a captivated audience to show off your product?
Why? Because people like seeing the how and why of a product. How do I use this product? How is going to make my life easier, better, more enjoyable? And why do I need it? The visual and interactive aspect of Pinterest allows users to create, share, organize and find content in a fun and unique way.
Pinterest has new paid options like search ads and improved keyword targeting to ensure brands have many options to catch their audience’s attention. Taking full advantage of Pinterest’s advanced search tools and paid ad opportunities is a must-have in your social media marketing strategy.