Lil’ Susie’s Round Up: Your SEO Might be Struggling if User Experience Isn’t Part of the Plan
Get your head in the game and your business in the spotlight by optimizing for your customers, not for Google’s algorithms. How does user experience impact SEO, you ask? Well, let’s dive in.
First thing’s first, the landing page experience should be top-notch. Google refers to “landing page experience” as “how good we think someone’s experience will be when they get to your landing page.” The people at Google find it important, so you should too. How are your site visitors enjoying their experience on the landing page? How long does their visit last? Users should feel welcomed and understood, because understanding your customer is more important than understanding Google’s algorithm.
So, what are the biggest ways user experience (UX) impacts SEO? Rand Fishkin of Moz says, “User experience’s greatest impact to SEO is through the increase it creates in organic sharing and distribution.”
Google is making its way towards understanding user behavior / interaction with content. So, “getting a user to a website with a high ranking is only one part in the success equation, we must be equally as interested in making sure that the assets, content and sites we rank truly solve problems for the searcher,” says Wil Reynolds of SEER Interactive. In other words, the focus can’t be solely site ranking, you must also focus on solving the problems of the users visiting your site.
Our Content and Digital Strategist, Amy, gives her two cents about user experience. “Never sacrifice UX for SEO. What good is it to gain organic search traffic, just to have users leave your site because of poor UX? Think about how you can make UX and SEO work together for your site, not against each other.”
Remember that SEO cannot just be getting traffic to your site. Without UX, no one will engage, link or convert. #TeamSJC is all about making everything work together, from your traditional marketing to your social media and email marketing to UX and SEO. It all comes back to a cohesive strategy. Treat SEO and UX like peanut butter and jelly – best when together – and you should see great results!