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Are you like the many business leaders who have yet to incorporate video fully into your digital marketing strategy? Despite the success others are experiencing with video marketing, maybe your lack of time has you feeling a bit behind the curve on this key platform. It might seem daunting or challenging, but using video adds […]
Read More… from Reap the Rewards Offered With Video as a Part of Your Digital Marketing Strategy
There is a time and a place for long-form video, but consumers today are more into short-form video, as creators report seeing 2.5 times the engagement with their shorter videos. Being concise – 15 seconds to be exact – is taking video marketing strategies into new territory. Research shows that 85% of viewers prefer a […]
Read More… from Video Marketing Is Focused on Short-Form Video in 2024
Video made up 82% of all Internet traffic in 2022 and the percentage is expected to be higher as the numbers come in from 2023. Consumers are hungry for information and video is the most efficient way of obtaining it. It’s no wonder that video marketing is part of successful marketing strategies but are you […]
Read More… from Why You Should Be Harnessing the Power of Video Marketing
Every social media channel has its own unique set of best practices. TikTok is no different, and it is key to follow TikTok marketing guidelines if you’re going to make a splash with your audience. But what if your audience falls squarely into the Gen Z demographic? Born between 1997 and 2012, this generation of […]
Read More… from Tips for Winning Over Gen Z With TikTok Marketing
Video marketing has exploded in response to consumer behavior. Audiences are watching videos on multiple channels for an average of two-plus hours per day and the content created touches on everything from branded stories to how-to videos, case studies with testimonials to thought leadership pieces. Have you taken stock of how aware your potential customers […]
Read More… from Video Marketing Tips for Increasing Audience Engagement
There’s no doubt social media offers abundant opportunities for connecting with your target audience. TikTok marketing is a hot topic right now, but is it the right platform to market your business? TikTok gives you the opportunity to create short-form content (videos) that could potentially reach a large audience. With roughly 50 million daily users […]
Read More… from Can Your Business Benefit From TikTok Marketing?
The use of video marketing has skyrocketed. Businesses in a variety of industries use video content as a tool for improving engagement with their target audience. And the consensus is that the effort pays off – marketers are happy with their return on investment. According to the Wyzowl State of Video Marketing Report 2023, 96% […]
Read More… from More Leads and More Sales With Video Marketing
It’s no surprise, given the rise of video in so many online platforms, that video marketing is now part of the content strategy for 91% of businesses. The inherent promise of video marketing is that it will help grow revenue, and that’s exactly what it does for businesses with a good video strategy. According to […]
Read More… from Engage a Larger Audience With Video Marketing
Video is powerful in many respects, whether it’s educating the consumer or sparking interest that leads to a purchase. It has evolved rapidly in the past few years and continues to do so. The most recent video marketing trends are focused on short-form video. How are you utilizing video in your company’s strategies? Internet users […]
Read More… from Video Marketing Tips for Improved Engagement
Visual marketing continues to be a great way to engage audiences, but if your company hasn’t tried interactive video, this post is what you need to get started. First, let’s discuss why interactive video is a good element to include in your strategy: In a 2022 Hubspot survey, 28% of the 500 participants surveyed said […]
Read More… from Why You Should Try Interactive Video (And How to Do It!)