SJC BLOG

How to Foster Engagement and Connection in Your Marketing Strategy

Practical Tips for Establishing an Emotional Connection You have high-quality content that adds value for your audience, you’re regularly posting on social media and your website is mobile-first, user-friendly...

3 Guidelines for Making Micro-Moments a Key Focus of Your Marketing Strategy

Reach Your Target Market at Exactly the Right Moment Micro-moments are happening all around you. Every time you’re in a coffee shop or library and you notice that everyone...

How Do You Create a Strategy?

It’s easy to throw around the word strategy. It’s like a plan, but smarter and more detailed. It has objectives and you likely sat in a few long and...

3 Things Your Marketing Strategy Needs to Include to Focus on Micro-Moments

Reach Your Target Market at the Right Moment For most consumers, it’s become habit to reach for their smartphones to answer every question, from “where can I get a...

4 Steps for Making the Most of Content Marketing

Cross-Channel Marketing Starts With a Strategy If you have been trying to implement cross-channel marketing, but aren’t really sure how it works or whether you’re doing it, you’re not...

Execute a Consistent Marketing Strategy Across Every Channel

Cross-Channel Marketing Means Consistency, Not Repetition Ensuring multiple touch points across your marketing strategy is no longer enough to engage your potential customers and deliver the experience they want....

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