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Create better relationships with customers with informative, educational email marketing.
Email Marketing That Works: Get to Know your Audience

Quality over quantity: it matters in so many things in life, and for marketing purposes too. Think about email marketing efforts where the blast tactic of sending out email after email falls flat because the quality of the email is poor. The more you know about your target audience, the higher quality your content will […]

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Automated email marketing is effective at converting customers who have been recent visitors to your site.
3 Key Email Marketing Tips for 2021

Even in an age where social media makes a lot of noise, email marketing remains a valuable way to connect with your audience. Email is the second best-performing content distribution tool for both B2B and B2C companies. Even so, not all email marketing is effective. Here are three techniques you should be including for a […]

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Email marketing and social media are platforms that both can be valuable to your marketing strategy but the power of email marketing is often overlooked.
3 Unique Benefits of Email Marketing

Social media has been the rage for the better part of the last decade, with marketers closely following trends and data to determine the right frequency, timing and audience to grow their brand presence. But can social media ever replace the power of email marketing? While both are digital formats, there are distinct benefits that […]

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Email marketing helps create quality leads for your business.
Email Marketing Woes? It Might Be Your List

Email marketing remains an effective tool for connecting with your target audience, despite its distinct role as the digital marketing dinosaur. Now in its 40s, email still manages to outpace its younger, more social counterparts like Facebook and LinkedIn in many situations. Maybe it’s the fact that an email’s promotional info is almost always more […]

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Email marketing remains a heavyweight in consumer outreach.
Get Your Email Marketing Campaign Back on Track

More than $102 billion will have been spent on social media marketing campaigns by the end of 2020, so it makes sense that people would think that social media is the king of all mediums. But don’t forget about the power of email marketing, because it can create a large return on investment (ROI) in […]

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From subject lines to audience segmentation, SJC Marketing examines email marketing best practices.
Timing Your Emails: Email Marketing Best Practices

You may be familiar with many email marketing best practices that can help you successfully reach your marketing goals. From creating compelling subject lines to breaking your audiences into market segments, there are techniques you can easily incorporate to improve response rates to your emails. But what about timing? You may be tempted to simply […]

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Knowing your audience matters the most in email marketing.
How Do You Decide Email Marketing Frequency For Your Brand?

Consistency is important for your marketing message, but if part of your strategy is reaching your audience through email marketing, how do you decide how often to send emails? Your target audience is probably being bombarded with emails, which means they can easily delete emails that might actually be of value to them. This scenario […]

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Email marketing comes with easily-accessible analytics that allow you to refine your strategy.
38% of Consumers Moved to Action by Email Marketing

Remember 40 years ago when email was just becoming a thing? Maybe you can recall sending your first attachment, or when people were obsessed with email chain letters. The channel has definitely matured into a better place, but it hasn’t lost its glossy sheen. Email marketing remains one of the most reliable ways to engage […]

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It’s time to examine your strategy and be sure you’re utilizing the best email marketing practices.
Best Email Marketing Practices For Growth Strategies

Your brand is on the move. You’re conducting a great live video series on Facebook, your community on LinkedIn is building your reputation for being an expert in your industry and your podcast has a growing list of subscribers. There’s just one thing: your email marketing has a distinctly early-2000s vibe. It’s time to update […]

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Email marketing should focus on providing value, not just stuffing the inboxes of your contacts.
5 Email Marketing Steps to Help You Engage Your Audience

You know the difference between the marketers that stuff your inbox with emails just to send emails and those that provide value in their email communications. Constructing an email marketing  strategy that nurtures leads and engages your audience comes down to a few simple steps (And after you read this, download our white paper for […]

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