SJC BLOG


Branding Tips That Won’t Change With Marketing Trends


Your Strategic Marketing Plan Shouldn’t Change Either

Through all the marketing trends that have come and gone over just the past five to 10 years, you may be wondering how in the world you’ll keep up. Do I Snapchat or Tweet? Should I be running PPC campaigns or blogging? How can I handle doing all of the above?

All of the options can be overwhelming – social media, website content and updates, digital ads, traditional ads, blogs, billboards, walking sandwich boards…the options seem endless. But what is best for your brand and your audience? Those are two of the most important questions you need to answer before building out your strategic marketing plan.

On top of choosing the channel that best communicates with your target market and within your budget, here are some other branding tips that won’t change, no matter what marketing trends pass through.

  • Consistency – Whether you decide to blog or geofence, be consistent. One of the hardest things for our clients to do is be patient and not switch up the plan. If something feels like it’s not working after two months, the tendency can be to scrap that strategic marketing plan and go another route. But the word strategic is part of that plan for a reason. We researched, executed and measured on many before, and you have to stay the course to see if there are any real outcomes.
  • Stay true to your brand – It can be tempting to jump on a marketing trend bandwagon because all the cool kids are doing it. But if that trend will compromise your brand or create a disingenuous experience for your customer, don’t do it. Especially in the world of millennials, they want tried and true, authenticity when they’re searching for a company to give their money to.
  • Maintain your value – There are a lot of companies trying to undercut your brand by producing cheaper, less-quality products that they say offer the same value as yours for less. This has been happening since the dawn of ages. But if that’s the case, the people wanting to buy the less-than product aren’t really your target. Embrace what sets your product or service apart from your competition and stay the course in reaching your target market with your quality brand.

We hope you’re encouraged by these tips and not discouraged by all of the marketing trends that constantly pop up. Know what works for your brand and remain consistent. It could take you far.

If you don’t even know where to start in building your strategic marketing plan or sifting through the marketing noise, we would love to help you.